TIME recognizes Adobe Liquid Mode & Photoshop Generative Fill, Generative Expand as Best Inventions of 2023

Image of Liquid Mode and Generative Fill.

Adobe is changing the world through digital experiences with groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. It’s been an exciting year for the company with the introduction of 100s of transformative innovations across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud that are reshaping the future of creativity, productivity and digital experiences.

Today, we’re honored to announce that TIME has recognized Adobe as part of the Best Inventions of 2023: Adobe Liquid Mode in the Apps & Software category and Photoshop’s Generative Fill and Generative Expand in the AI category. Each year, TIME recognizes products, software and services that are solving compelling problems in creative ways across all categories — including technology, beauty, health care, food, home and entertainment — that are making the world better, smarter, or even a bit more fun.

Transforming mobile document experiences with Liquid Mode in Adobe Acrobat

2023 continues to be an amazing year for Adobe Acrobat. We celebrated the 30th anniversary of Acrobat and PDF — a digital document format we invented then open-sourced to the world, paving the way for the digital publishing revolution.

Introduced three years ago, Liquid Mode rose to new heights this year, hitting a major milestone — customers used Liquid Mode to read more than a billion files, demonstrating how indispensable this technology has become.

From contracts and agreements to research and white papers, PDFs are the place where we keep our most important information. Thanks to Adobe’s proprietary AI, Liquid Mode can instantly reflow text, tables, bullets and headers into a format that fits nicely on a small screen so that you can review even the most complex documents on-the-go. Liquid Mode makes reading PDFs a delightful experience for everyone while also making digital documents more accessible for more people.

We’re proud of the role PDF and Acrobat continue to play in making digital information easy to understand, edit and share for hundreds of millions of people. And with more than a decade of experience innovating AI, we’re especially excited about what’s next.

Download the Adobe Acrobat Reader mobile app today to see Liquid Mode in action. Simply tap the ‘liquid’ icon at the top of the navigation to turn Liquid Mode on. Then discover what more you can do with Acrobat to easily convert to PDF, edit a PDF online and send PDFs from wherever the day takes you.

Generative Fill & Generative Expand inspiring the future of creativity

Recent advancements in AI have reshaped how we think about the world around us. If the last few months have been any indicator, it is becoming clear that we are entering a new era of creativity — one where generative AI expands access to powerful new workflows and unleashes our most imaginative ideas. Our community has shown us how Adobe Firefly, Adobe’s family of creative generative AI models, can reshape the creative process, from driving ideation and increased efficiency, to unlocking magical design possibilities.

Now everyone can make content in powerful new ways with Generative AI features in Adobe Photoshop. Since its launch in May of 2023, creators have generated over 3 billion images with Firefly-powered innovations, reimagining creative workflows and the future of creativity. Generative Fill and Generative Expand empower Photoshop users to add, remove, or expand content in any image with the power of Adobe Firefly using simple text prompts. Adobe has been amazed by the community’s response to Firefly and how global creators are using Firefly-powered Generative Fill and Generative Expand to supercharge their workflows and bring to life incredible creations.

Users can create knowing that Generative AI features are powered by Firefly and are designed to be safe for commercial use — ensuring they can push the bounds of their creativity, confidently. Firefly is trained on Adobe Stock’s hundreds of millions professional-grade, licensed, high-resolution images that are among the highest quality in the market along with openly licensed work and public domain content where copyright has expired.

All Photoshop subscribers can create gorgeous images and make incredible art on desktop and web with Generative Fill and Generative Expand — visit adobe.com/photoshop to get started. New users can explore a Photoshop 7-day free trial.