Adobe Value Incentive Plan — Buying Programs update

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The Adobe VIP Marketplace Buying Program is the next evolution of our customer and reseller experience — based on the Adobe Value Incentive Plan (VIP) Buying Program. VIP Marketplace enables partners to sell Adobe products on their own marketplaces while providing a simple, automated, and more efficient customer experience. Resellers and customers purchasing through VIP Marketplace are benefiting from a one-stop-shop experience, with the ability to bundle software and services from multiple vendors and an improved overall purchasing and license management experience.

We have reached core feature parity with our VIP Buying Program for commercial customers and will continue to invest in VIP Marketplace as our lead Buying Program for the Adobe Partner Connection resale channel. Over the coming fiscal year, we will begin sunsetting support for the VIP Buying Program.

Adobe will retire the VIP Buying Program for the commercial market segment by the end of January 2025.

Today, we are specifically announcing:

*Final dates for mid-2024 changes will be announced closer to time.

We understand that this is a significant change. Adobe sales, technical, and operations leaders are planning a series of enablement activities throughout 2024 to ensure a smooth transition for our valued Adobe customers. Please reach out to your reseller with any questions about this transition.