Adobe Value Incentive Plan — Buying Programs update
*See final dates announced on June 13, 2024 below
The Adobe VIP Marketplace Buying Program is the next evolution of our customer and reseller experience — based on the Adobe Value Incentive Plan (VIP) Buying Program. VIP Marketplace enables partners to sell Adobe products on their own marketplaces while providing a simple, automated, and more efficient customer experience. Resellers and customers purchasing through VIP Marketplace are benefiting from a one-stop-shop experience, with the ability to bundle software and services from multiple vendors and an improved overall purchasing and license management experience.
We have reached core feature parity with our VIP Buying Program for commercial customers and will continue to invest in VIP Marketplace as our lead Buying Program for the Adobe Partner Connection resale channel. Over the coming fiscal year, we will begin sunsetting support for the VIP Buying Program.
Adobe will retire the VIP Buying Program for the commercial market segment by the end of January 2025.
Today, we are specifically announcing:
- By mid-2024*, Adobe will no longer support new VIP contract creation for the commercial segment of the VIP Buying Program.
- By mid-2024*, no new offers (including promotions) will be included in VIP and any new offers (including promotions) will be onboarded into VIP Marketplace only.
- As of February 1, 2025 all new and renewal orders must be transacted through VIP Marketplace for commercial segment customers.
- Customers in the education and government segments are currently supported in both the VIP and VIP Marketplace Buying Programs. We will be sharing more information for discontinuing VIP program support for these market segments.
*Final dates for mid-2024 changes will be announced closer to time.
Additional information added June 13, 2024:
On June 13, 2024, we are announcing the final dates for the milestones referenced above:
- As of December 2, 2024, Adobe will no longer support new VIP commercial contract creation.
- As of December 2, 2024, new commercial offers (including new product launches and promotions) will be discontinued in VIP and only made available in VIP Marketplace.
- As of November 30, 2025, Adobe will retire the VIP Buying Program for the government and education market segments.
We understand that this is a significant change. Adobe sales, technical, and operations leaders are planning a series of enablement activities throughout 2024 to ensure a smooth transition for our valued Adobe customers. Please reach out to your reseller with any questions about this transition.