Generation AI: Navigating the future of creativity with Serwah Attafuah
Generative AI is transforming how art is conceptualised, created and performed by artists, enabling new possibilities across all levels of capabilities.
Throughout her career, multidisciplinary artist Serwah Attafuah has looked towards cutting-edge technology to help innovate her approach to art. Now, she is venturing into the realm of generative AI to enhance her creative process.
Serwah uses generative AI tools to her full advantage, from expediting her brainstorming process to creating reference images that don’t already exist. To her, it enhances creative productivity.
We caught up with Serwah for an artist's view on how generative AI is reshaping creative processes.
Generative AI materialises visions that don’t already exist
The creation of Serwah’s artwork for Biennale shows the potential that generative AI can bring to accelerating the creative process without hindering an artist’s creative integrity.
The options generative AI gave Serwah during conceptualisation meant she could play around until finding what suited her creative vision.
Democratising the articulation of creativity
Serwah looked to pioneering AI artists, who paved the path for a new wave of multimedia artists and have made using AI tools more approachable and acceptable.
Early generative AI adopters have also spread knowledge on how best to use generative AI in their work.
Whether used for ideation through data learning, creating original art variations for reference material, or exploring new pathways, “the biggest potential is the fact that you can do so much as just one individual,” says Serwah.
Breaking down creative barriers
With the surge of generative AI, there’s been rapid improvements to the number of tools available, making it more accessible to serve different levels of capabilities and purposes.
For Serwah, generative AI is removing some of the gatekeeping of creative expression. In the past, landing on an idea would take a lot of time. Creators would have to learn how to use the tools before putting pen to paper. With generative AI, images can be summoned rapidly, making it a ‘mind to paper’ process.
Serwah’s take on the statement “artist skills are irreplicable by generative AI”
Every artist has a unique touch that generative AI cannot recreate. Rather than fearing it, Serwah believes we should see it for the opportunity it presents and approach it with a sense of curiosity. It poses the question, how can artists experiment with it to elevate their artistry?
Check out more of Serwah Attafuah’s work or find inspiration and explore the power of generative AI with Adobe Firefly.