Cannes Lions Festival 2024: How Adobe is supporting and inspiring advertising leaders and creators

Creativity and innovation are what drive the advertising industry. Every year, Cannes Lions brings together the world’s most influential brands, thought leaders, and storytellers to celebrate their work across these fields to share ideas, foster inspiration, and create a space for organic networking and community-building.

Adobe is proud to have a robust presence at the 2024 Cannes Lions festival. In addition to sponsoring the festival, Adobe will also host a series of panels and collaborations with other brands that aim to encourage conversation and information sharing across

Adobe at Hôtel Barrière Le Majestic Cannes

This year, much of Adobe’s programming will center around the Adobe space at the stunning Majestic Hotel. These inspiring events include a program of panel sessions, digital experiences, roundtable discussions, and networking events that offer innovation insights, new business connections, and future-focused thinking.

Sponsorships at Cannes Lions 2024

This year, Adobe will sponsor the Lions Advisory through our Adobe Experience Insights Lab, an integral part of the Adobe x Lions partnership that is influenced by our State of Creativity Report. The lab is designed to enhance marketing experiences for Adobe’s key customers by analyzing award-winning work and Adobe creative solutions, including generative AI tools like Adobe Firefly.

We’re also proud to be a returning sponsor of the Young Lions Competition, a contest for industry professionals under the age of 30. To foster the next generation of creative leaders, this competition welcomes 426 competitors from 70+ countries to compete across seven categories: print, design, digital, media, PR, marketing, and film. The competition trains entrants to use Adobe tools like Adobe Stock, Adobe Express, and Firefly in their work, and this year, the competitors will be tasked to create campaign concepts in support of NGOs like the Museum of Image and Sound in São Paulo — who is one of our Adobe x Museums grantees.

Adobe x Forbes Panels: Conversations on content, creativity and AI

Adobe and Forbes are partnering at Cannes Lions for a panel series dedicated to the most relevant issues for marketers and creators today. Panels include discussions on topics like Gen AI in the Wild: A Look at How to Employ in the Enterprise, Content Creation at the Speed of Culture, and The Future of Creativity & Marketing with Gen AI. Speakers at these panels include an array of creators and industry leaders, including top executives from Adobe, Accenture Song, PWC, Impossible Foods, and Tik Tok.

For more information about Adobe and Forbes’ panels at Cannes Lions, visit here.

Adobe x TikTok at Cannes Lions

In order to better support creators and brands and help them to create standout content, Adobe and TikTok recently announced an exclusive integration to make the TikTok Commercial Music Library available in Adobe Express via the Symphony Assistant add-on. With TikTok’s Commercial Music Library now accessible from within Adobe Express, marketers and advertisers can quickly create, score and publish on-trend TikTok-first content at the speed of social, and all within one platform.

The Adobe and TikTok partnership continues at Cannes Lions with a series of panels throughout the duration of the festival. Panel discussions will span topics like the Intersection of Creativity and Tech and Content Creation at the Speed of Culture. Additionally, Adobe and TikTok will host the TikTok CMO Awards, where host and creator Josh Richards will celebrate CMOs that inspire creativity and lead a panel discussion with industry thought leaders. To wrap up the activities, the co-hosted Adobe x TikTok Party will feature performances by Tinashe, INJI and Mr. Eazi as well as interactive on-the-ground integrations to celebrate the continuation of our creative partnership.

Keep up with all the excitement

We’re excited for all the conversations and can’t wait to see all the groundbreaking creative work and marketing innovations celebrated at Cannes Lions this year. Stay tuned to our social feed for a peek into what’s happening on the ground on @Adobe across platforms.