Accelerating your content supply chain with Adobe and AWS
To remain competitive, businesses need to build an agile, efficient, and AI-powered content supply chain. This means organizing people, processes, and technology to effectively plan, create, deliver, and analyze all content flowing from the business to the consumer. With consumers expecting tailored recommendations and experiences, brands feel pressure to provide relevant, niche content. However, creating high-quality, customized content for countless customer segments strains resources.
Despite stagnant or shrinking budgets due to economic conditions, marketers must satisfy the growing demand for personalization. The tension lies in delivering hyper-relevant content at scale despite limited funds. Moving forward requires strategic prioritization, creative assets, and likely a combination of technology and human creativity. But creating all of the content is only one aspect. You also need it to be findable, usable, reusable. And you need to be able turn your assets into customer experiences that are engaging and drive ROI for your business. Because you aren’t just creating content for its own sake. It ultimately needs to drive results for your business.
From content and asset management to digital documents and learning systems, Adobe powered by Generative AI can help deliver the right content to users when and where they need it. This reduces complexity in content workflows, frees up more time for strategic work, and ultimately delivers more impactful customer experiences. As a leader in the Digital Experience space, Adobe has worked with hundreds of organizations globally to identify five building blocks to unlock the following opportunities:
Moving from manual processes to an AI-first world, where creatives and marketers have AI co-pilots for their work and manual tasks are automated
- Moving from siloed teams, tools, and data to flexible integrations that unite data and content for connected flows.
- Moving from a world of few content creators to a world where everyone is empowered to create on-brand content
- And finally, moving from a state where content creation and content spend is opaque to one where the process is transparent, the spend is efficient and trackable, and tools are enterprise safe and trusted
Five building blocks by Adobe in collaboration with AWS to optimize and simplify content workflows
Adobe's suite of products aims to streamline workflows, accelerate content creation, and improve collaboration for brands. In this blog, we'll explore how Adobe's five building blocks and extensibility features help remove friction across marketing and creative teams. By automating repetitive tasks and simplifying handoffs, Adobe enables brands to produce content faster. This drives better business results by allowing teams to focus their efforts on more strategic work. We'll take a deep dive into how Adobe's products seamlessly work together to optimize content production from start to finish.
Enable Connected Experiences Between Teams: Reduce friction and streamline content workflows to boost team productivity with Adobe Workfront. Its workflow automation, approvals, project management, and deep integrations with Adobe Creative Cloud streamline collaboration across the content lifecycle. Adobe Workfront also connects natively with other Adobe solutions like Frame.io for review and feedback, as well as Amazon Web Services (AWS) for cloud-based post-production. Together, Adobe Workfront and AWS provide the scalability, reliability, security, and agility modern content teams need to create frictionless workflows from start to finish.
Reduce friction with connected workflows
Empower your creative teams with Adobe Creative Cloud applications and Firefly: AI powered Adobe Creative Cloud tools empower creatives to kickstart the creative process by rapidly generating initial concepts and ideas for teams to build upon. This allows for more experimentation and exploration of different directions early on before focusing efforts on the strongest ideas. Features like upscaling images, generating multiple creative directions, iteratively refining ideas, localizing campaigns while maintaining brand consistency, enhancing image quality, and filling in incomplete content can help accelerate creatives' workflows. Adobe Firefly augments human creativity by automating routine tasks and expanding the possibility space for exploration. Furthermore, Adobe's Firefly, Photoshop, and other applications are available in a single API collection, making it easy for brands to enable creative workflows within their own apps or post-processing content capabilities on external applications such as apps powered by the AWS cloud. This allows teams to ideate faster and focus their efforts on the human touch needed to develop truly innovative ideas.
Unlock creative team productivity with Adobe
Find, share, and distribute assets faster with Adobe: Adobe empowers creatives to create and find, share, and distribute assets faster. Manage and govern assets to ensure brand and legal compliance. Automate asset tagging to reduce manual work and update site experiences faster without developer support. Remove the learning curve and on-boarding needed to author content, so anyone can quickly author and publish new experiences, iterate and update existing pages efficiently, and drive higher customer engagement. With just a few simple steps, your teams can rapidly build and test site experiences: author or edit web pages in familiar features like WYSIWYG editors, Google Docs, or Microsoft Word; optionally, reuse and pull in assets directly from Adobe Experience Manager Assets without leaving the document; and publish directly from the authoring tool and run performance tests. This democratizes content creation by eliminating friction. Teams can deliver experiences faster and reduce development costs and cycles. Customers enjoy more relevant, impactful experiences.
Find, share, and distribute assets faster with Adobe
Delivery and activation: Power engaging experiences
Delivering personalized experiences across every customer touchpoint is key for brands today. New technologies from Adobe make it easier than ever to rapidly create and optimize relevant content. With solutions like AEM, Adobe Target, and Adobe Marketo, brands can now quickly build experiences tailored to specific audiences and channels. AEM streamlines content authoring so marketing teams can publish faster. Adobe Target lets you test different versions of content and leverage AI for automated personalization. And Adobe Marketo automates multi-channel marketing campaigns across the entire customer journey. Together these technologies empower brands to deliver the right content, to the right person, at the right time. The ability to rapidly assemble, test and optimize experiences is critical. Adobe Experience Cloud solutions provide the personalization, automation and optimization needed to engage customers in a relevant way throughout every stage of their journey. Adobe further simplifies ad hoc processing with native integrations and core Workfront API endpoints for comprehensive functionality. The Workfront Fusion connector provides a simple way to integrate and automate Workfront workflows with other apps such as those on AWS Cloud.
Rapidly assemble & publish high-impact experiences with Adobe
Reporting and insights: Gain deep insights on performance
When creating content, it's crucial for marketers to understand how well that content is performing across the customer journey. Adobe offers tools to aggregate data across all channels to provide insights into content usage, performance, and conversions. This allows marketers to measure content down to specific pages, assets, and attributes. With this granular understanding, teams can optimize experiences by seeing what content resonates with which audience segments and channels. While Adobe Experience Platform apps such as Adobe Journey Analytics and Adobe Analytics and come supercharged with Adobe Sensei AI capabilities seamlessly woven into insights and engagement workflows, it also provides flexibility to integrate with other platforms such as AWS to meet your business needs.
Measure content performance
Unlocking Innovation with AWS and Adobe with powerful extensibility: Adobe and AWS have partnered to help creatives simplify and enhance their workflows through AI, automation, and multi-channel activation. With data and AI fueling content innovations, the AWS ecosystem provides many integrations, connectors, and an implementation partner ecosystem that allow Adobe customers to easily enhance their offerings. Together, Adobe and AWS aim to accelerate content supply chains so that creatives can more easily create, deliver, and monetize content across channels to build more efficient and automated content workflows to reach audiences on multiple platforms.
Create, deliver, monetize with Adobe and AWS
The Business Benefits of an Adobe-AWS Content Supply Chain
- Produce more content for the same budget by minimizing cost per asset.
- Increase creative services productivity and free up time for strategic work.
- Build, store, and share as much content as you need with scalable cloud storage.
- Personalize more content and experiences across the customer journey.
- Increase content-driven conversions and business impact.
Next Steps :
Ready to accelerate your Content Supply Chain?
Adobe and AWS allow customers to use all five aspects of the content supply chain seamlessly: from strategy, creation, and approvals to delivery and analytics. This is powered by Adobe Content Supply Chain backed by scalable, secure, and compliant cloud infrastructure that supports creative workflows.
As an AWS ISV Partner, Adobe helps customers turn ordinary interactions into more valuable digital experiences every day, across media and devices, anywhere, anytime.
Talk to an Adobe and AWS expert today to learn how you can transform your content operations and unlock new levels of efficiency, creativity, and business impact.