NVIDIA AI-powered music video made by Adobe MAX attendees now available for viewing

Every fall, the Adobe MAX creativity conference gathers the world’s top creative professionals to learn about the future of creativity. Inside the NVIDIA Studio booth at MAX — part concert, part creative lab — some of the more than 11,000 conference attendees came together to produce a one-of-a-kind, crowdsourced music video, professionally produced with an original track crafted by NVIDIA’s in-house video and sound teams, and brought to life by hundreds of creative voices.

Visitors to NVIDIA’s booth were challenged to make their mark by customizing a still frame in Adobe Photoshop or a video clip in Adobe Premiere, adding their own colors, motions, and styles. Every contribution was instantly woven into a growing, community-built music video that evolved over the three-day event, living proof of what happens when artistry meets GPU and AI acceleration.

And, of course, no festival experience is complete without swag. Attendees took home their custom clips on a USB bracelet, along with limited-edition NVIDIA Studio concert posters, sketchpads, and pencils. Cameras flashed as creators posed with clapperboards and shared their masterpieces under the event hashtag #MadeWithRTX, turning the booth into a social highlight of MAX.

AI stole the show

While AI stole the show, it isn’t taking the wheel — it’s enhancing the process. Adobe’s creative AI tools, accelerated by NVIDIA GeForce RTX GPUs, are here to help spark ideas, speed up workflows, and make creators’ wildest concepts possible. Think of the technology as a creative sidekick that helps you do more of what you love, faster.

Attendees explored numerous AI features in Premiere, such as neural filters and effects like Color Match to create fresh new vibes in their video footage, as well as Noise Reduction to sharpen the footage.

Additional popular features include Scene Edit Detection, which instantly identifies cuts in a flattened clip using AI, turning tedious timeline cleanup into a one-click task, and AI Auto Reframe, which automatically reformats videos for vertical, square, or widescreen playback in just seconds.

Photoshop fans took advantage of the Generative Fill and Generative Expand AI features that create or extend any image with simple text prompts. The AI Remove tool was also popular for deleting distractions with precision using AI segmentation.

NVIDIA GeForce RTX behind the scenes

Attendees modified frames and clips on laptops equipped with GeForce RTX 50 Series GPUs. Dedicated GeForce RTX hardware unlocking GPU acceleration is great for getting the best performance in Adobe apps and features, especially in Premiere and Photoshop.

Attendees modified frames and clips on laptops equipped with GeForce RTX 50 Series GPUs. Dedicated GeForce RTX hardware unlocking GPU acceleration is great for getting the best performance in Adobe apps and features, especially in Premiere and Photoshop.

One of the most recent, game-changing advancements in Premiere is support for 4:2:2 decoding. It provides twice as much color information as the typical 4:2:0 color formats while only increasing the raw file size by 30 percent. This significantly improves color grading and chroma keying while preserving the quality of text. GeForce RTX 50 Series GPU support provides an 11x acceleration.

Editors with GeForce RTX 50 Series GPUs can use the dedicated sixth-generation NVDEC to work directly with raw files, saving time by removing the need to create proxies. Exports are substantially faster with the ninth-generation NVENC as multiple encoders work in parallel to boost throughput, exporting Premiere footage up to five times faster than with a CPU alone.

AI-accelerated effects also run faster on GeForce RTX 50 Series GPUs. Media Intelligence, for example, uses AI to analyze footage and apply semantic tags to clips. This lets users more easily and quickly find specific footage by describing its content, including objects, locations, camera angles, and even transcribed spoken words. Media Intelligence runs 30 percent faster on the GeForce RTX 5090 Laptop GPU, compared to the previous generation.

Adobe’s Enhance Speech feature improves the quality of recorded speech by filtering out unwanted noise and making the audio sound clearer. Enhance Speech runs seven times faster on GeForce RTX 5090 Laptop GPUs, compared with other leading chips.

Graphic designers also benefit from a ton of AI-powered features available in Photoshop, Adobe Illustrator, and other Adobe apps, all critical to modern graphic design workflows. Photoshop’s Super Resolution, which uses AI to quadruple an image's pixel count, runs 43 percent faster on the GeForce RTX 5090 Laptop GPU compared with the competition.

Plus, the Object Selection tool — which allows artists to select people and their details, like hair, clothes, and accessories, without the painstaking work of manual masking — runs 18 percent faster on the GeForce RTX 5090 Laptop GPU compared to other chip makers.

Built for creators, designed to inspire

All GeForce RTX Series 50-powered laptops come with the NVIDIA Studio platform, optimized to accelerate content creation with the latest software and hardware technologies. This includes RTX AI features such as NVIDIA OptiX and DLSS for 3D rendering, NVIDIA Broadcast for livestreaming, and RTX Video effects, as well as RTX-exclusive multi-encoding for video editing.