Our view on Agentic AI: AI assistants that work for you, in your favorite apps

One of the biggest shifts we’re seeing today is the rise of conversational interfaces — where you describe what you want to achieve in your own words and see AI bring it to life. We believe this approach could soon become a powerful force multiplier for creativity.

Generative AI is also opening people’s minds to what’s possible, helping them explore ideas, generate images, make quick edits and accelerate individual tasks. But creating content isn’t just about producing something beautiful — it means managing the entire content cycle: spotting trends, scripting, editing, collaborating, publishing, analyzing results and doing it all over again.

That’s where the conversational AI assistants, powered by agentic AI, which we’re building into our creative apps, come in. They go beyond generating a single image or edit — they connect the entire creative process, understanding your goals, carrying context from task to task and helping you move from idea to final output faster while keeping you firmly in control.

Conversational interfaces built for how you create

At Adobe, we’re designing AI assistants that work where creativity happens — inside Adobe apps you already use, grounded in decades of experience understanding how people create. Our approach blends the ease of your own words with the precision of direct, hands-on control, so you can move effortlessly between conversation and craft.

These aren’t the chatbots of the past offering generic suggestions. Our AI assistants carry context across tasks, understand your creative intent, anticipate your needs, and learn from what you choose to share — adapting to your style and getting better over time. They act like capable teammates — taking on the work that distracts you from your craft, so you can accomplish more while staying firmly in creative control.

Through conversational interfaces inside our creative apps, you can chat with AI assistants to help with time-consuming tasks like organizing a content library, applying presets in bulk, or publishing assets. You decide when and how to work with them. You can engage naturally through conversation, then seamlessly transition into hands-on editing when precision matters. The experience is hybrid by design — seamlessly combining natural conversation with precise control.

Bringing conversational agents to life

Earlier this year, we previewed the first step toward this future and extended the power of AI Assistants in Acrobat Studio and PDF Spaces, where assistants help you summarize complex documents, uncover insights, and validate responses with citations.

At Adobe MAX, we’re taking the next step — integrating conversational interfaces powered by agentic AI deeply into the creative apps you use every day to create stunning content.

AI Assistant in Adobe Express (launching in public beta today) empowers people of every skill level to create polished, beyond-the-template content that reflects their unique brand or style — simply by describing what they want. Unlike other editing tools, the AI Assistant lets users iterate on any aspect of their content, making changes to individual elements or layers of assets without losing the parts they love or starting over. Learn more here.

AI Assistant in Photoshop (private beta in Photoshop web) lets creative professionals chat directly with the AI Assistant inside Adobe Photoshop to take on a series of creative tasks, provide personalized recommendations, and guide them through complex workflows. It’s seamless to switch between conversations with the agent and manual tools for precise, hands-on control.

But that’s not all. We believe the real magic happens when these assistants work together seamlessly across your apps — and that’s what we’re building with Project Moonlight.

Project Moonlight is your personal orchestration assistant capable of coordinating across multiple Adobe apps and beyond. While each AI Assistant in our apps is an expert in its own domain — Photoshop for image editing, Premiere for video, Adobe Lightroom for photography — Project Moonlight operates like a conductor of an orchestra, bringing them all together in harmony. Just tell Project Moonlight what you need, and it unites our AI Assistants as one creative team to help you bring your vision to life. With Project Moonlight, you benefit from:

• Context-aware creative intelligence: Project Moonlight connects to your Creative Cloud libraries and social accounts to understand your style, projects, and assets — surfacing personalized ideas and content that feel authentically you.
• Conversational creation: Turn conversations with your agent into creative content. As you exchange ideas with your agent, it generates images, videos, and social posts aligned to your direction — taking you effortlessly from idea to execution.
• Data-driven growth and strategy: Link your social channels to let your agent analyze performance, identify trends, and craft content strategies that grow your audience and strengthen your creative brand.

At Adobe MAX, we’re introducing Project Moonlight in private beta, focused on ideation and creation — the earliest stages of the creative process, where creators say they’re most excited to collaborate with agentic AI.

This is just the start, with much more coming soon as we expand capabilities across Adobe’s creative ecosystem. We’re inviting creators to join the beta and help shape Project Moonlight together — your feedback will play a key role in defining its future. Sign up for the waitlist today.

Looking beyond Adobe’s apps

We also know creativity doesn’t happen in one place — your work takes you across multiple surfaces. That’s why we’re also working on bringing conversational experiences to popular chatbot platforms so you can access our creative capabilities wherever you work.

Imagine connecting your Adobe Express account with a chatbot platform to design eye-catching content — like a flyer for an event — then customize it and add personal touches, all through natural language. Once your design is nearly final, you can seamlessly jump into the Adobe Express app for further refinement and schedule your post across your social channels. It's a preview of how we're making sophisticated creative workflows more intuitive and accessible across every surface.