Generation AI: What does customer experience look like in the age of generative AI?
We spoke with leading experience makers from Asia-Pacific to hear how they are leveraging generative AI to reimagine the way they work and improve customer experience.
05-20-2024
Personalization at scale is the future of guest experience
How Adobe Helped Marriott International Improve Its Guest Experience. The global hotel chain drove personalization of every guest touchpoint with Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.
03-28-2024
Adobe Summit Sneaks showcase how Generative AI can supercharge Customer Experience Management
03-28-2024
Teaming with CIOs to reimagine customer experience management
How Adobe is teaming up with enterprises and their CIOs to deliver on the promise of personalization at scale — without the need to replace any infrastructure.
03-27-2024
Scenes from the future of customer experience at Adobe Summit 2024
Scenes from the future of customer experience at Adobe Summit 2024
03-27-2024
Recognize the remarkable — announcing the 2024 Adobe Experience Maker Awards winners
Congratulations to the winners for the 2024 #AdobeExperienceMakerAwards. Each one is a remarkable and visionary leader. They all delivered amazing customer experiences, created measurable business growth, and set bold new standards for their organizations and industries.
03-26-2024
Reimagining customer experience in the age of AI
Customer experience management is a top priority for every brand with a digital presence. At a time when nearly eight in 10 consumers want the experiences they have with a brand to be more personal, generative AI is making it possible for customer experiences to be more personalized than ever before.
03-26-2024
The road ahead for responsible innovation
The road to responsibility is filled with choices. As a leading technology company, Adobe’s products touch billions of people, and the decisions we make about how we ship — not just what we ship — matter.
03-26-2024
Workfront and Frame.io integration powers unified content review and approval
We’re thrilled to announce the native integration between Workfront and Frame.io. This new integration provides a content creation experience that unifies project managers, creatives, and stakeholders throughout the entire process. Now, teams can optimize key parts of their content supply chain by using one interactive system from a project’s inception through its delivery. The integration is enterprise-ready and requires no connectors, plugins, or custom development.
03-26-2024
New Structure Reference capabilities in Adobe Firefly bring a new level of creative control to ideation
Structure Reference enables users to easily apply the structure of an existing image to newly generated images instead of having to describe every detail.
03-26-2024
New AI Integrations in Adobe Experience Platform
New AI Integrations in Adobe Experience Platform
03-26-2024
As cookies disappear, the need for data collaboration is here
As Google phases out third-party cookies this year, brands must adapt, developing a more holistic, 360-degree view of customers using their own first-party data, second-party data assembled by other brands, and inputs from third-party data providers. To thrive in the cookieless era, marketers and leaders need to adopt a data collaboration strategy – including a collaboration solution capable of managing multiple data streams – and assemble working relationships with media partners.
03-26-2024