Adobe Summit

Adobe Summit
adobe summit

Adobe Summit 2024: Unveiling the future of customer experience management (CXM) in the age of generative AI

All the latest innovations straight from the stage in Las Vegas.

03-26-2024

Otherworldly red and purple colours with an Adobe A logo and Adobe Firefly generation type box

Artificial Intelligence

Generation AI: What does customer experience look like in the age of generative AI?

We spoke with leading experience makers from Asia-Pacific to hear how they are leveraging generative AI to reimagine the way they work and improve customer experience.

05-20-2024

Greeting guests at Marriott International.

Adobe Summit

Personalization at scale is the future of guest experience

How Adobe Helped Marriott International Improve Its Guest Experience. The global hotel chain drove personalization of every guest touchpoint with Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.

03-28-2024

0

Adobe Summit

Adobe Summit Sneaks showcase how Generative AI can supercharge Customer Experience Management

03-28-2024

Image of a black panther riding a surfboard created using AI.

News

Teaming with CIOs to reimagine customer experience management

How Adobe is teaming up with enterprises and their CIOs to deliver on the promise of personalization at scale — without the need to replace any infrastructure.

03-27-2024

Image of the stage at Adobe Summit.

Adobe Summit

Scenes from the future of customer experience at Adobe Summit 2024

Scenes from the future of customer experience at Adobe Summit 2024

03-27-2024

0

Adobe Summit

Recognize the remarkable — announcing the 2024 Adobe Experience Maker Awards winners

Congratulations to the winners for the 2024 #AdobeExperienceMakerAwards. Each one is a remarkable and visionary leader. They all delivered amazing customer experiences, created measurable business growth, and set bold new standards for their organizations and industries.

03-26-2024

Image of perosn wearing a red jacket and a hat.

Adobe Summit

Reimagining customer experience in the age of AI

Customer experience management is a top priority for every brand with a digital presence. At a time when nearly eight in 10 consumers want the experiences they have with a brand to be more personal, generative AI is making it possible for customer experiences to be more personalized than ever before.

03-26-2024

Image of hands holding a balance scale .

Adobe Summit

The road ahead for responsible innovation

The road to responsibility is filled with choices. As a leading technology company, Adobe’s products touch billions of people, and the decisions we make about how we ship — not just what we ship — matter.

03-26-2024

Workfront and integration powers unified content review and approval marquee.

Adobe Summit

Workfront and Frame.io integration powers unified content review and approval

We’re thrilled to announce the native integration between Workfront and Frame.io. This new integration provides a content creation experience that unifies project managers, creatives, and stakeholders throughout the entire process. Now, teams can optimize key parts of their content supply chain by using one interactive system from a project’s inception through its delivery. The integration is enterprise-ready and requires no connectors, plugins, or custom development.

03-26-2024

Adobe Firefly image.

News

New Structure Reference capabilities in Adobe Firefly bring a new level of creative control to ideation

Structure Reference enables users to easily apply the structure of an existing image to newly generated images instead of having to describe every detail.

03-26-2024

Image of AI assistant on Adobe Experience Platform.

Adobe Summit

New AI Integrations in Adobe Experience Platform

New AI Integrations in Adobe Experience Platform

03-26-2024

Image showing Real-Time CDP Collaboration

Adobe Summit

As cookies disappear, the need for data collaboration is here

As Google phases out third-party cookies this year, brands must adapt, developing a more holistic, 360-degree view of customers using their own first-party data, second-party data assembled by other brands, and inputs from third-party data providers. To thrive in the cookieless era, marketers and leaders need to adopt a data collaboration strategy – including a collaboration solution capable of managing multiple data streams – and assemble working relationships with media partners.

03-26-2024

Load more articles