Adobe Summit

Adobe Summit on colorful background.

Adobe Summit Sneaks showcase how AI agents can reshape marketing workflows

Adobe Summit Sneaks showcases forward-looking innovations that come directly from Adobe employees, with a focus this year on how AI agents will define the new era of Customer Experience Orchestration

03-20-2025

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Adobe Summit

Agility, AI and hybrid customer journeys: Top tips from Indian marketers at Adobe Summit 2025

At Adobe Summit 2025, Bajaj Allianz General Insurance and HDFC Bank revealed why agility, AI, and hybrid journeys are key to thriving in today's digital world.

06-20-2025

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Adobe Summit

Smarter and more personalised travel experiences: Changi Airport Group’s AI-powered vision for the future

Interview with Jeffrey Loke, SVP of Pricing and Commercial Strategy at Changi Airport on how AI can personalise travel experiences

05-15-2025

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Adobe Summit

Partnering to bring customers choice in AI models

Adobe is providing customers the choice to switch between Firefly models that are IP-friendly for production use and non-Adobe models that offer different aesthetic styles.

03-18-2025

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Trends & Research

Adobe Analytics: Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent

Adobe issued its first report profiling trends in Generative AI-powered chat interfaces showing a significant surge to U.S. websites from generative AI sources based on new Adobe Analytics data and a companion survey of over 5,000 U.S. respondents.

03-17-2025

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APAC

Advice from Asia Pacific leaders: Navigating digital transformation in the era of modern enterprise

Enterprise leaders across Asia Pacific share insights on how businesses can successfully navigate soaring customer expectations and evolving technology.

02-25-2025

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Artificial Intelligence

Generation AI: What does customer experience look like in the age of generative AI?

We spoke with leading experience makers from Asia-Pacific to hear how they are leveraging generative AI to reimagine the way they work and improve customer experience.

05-20-2024

Greeting guests at Marriott International.

Adobe Summit

Personalization at scale is the future of guest experience

How Adobe Helped Marriott International Improve Its Guest Experience. The global hotel chain drove personalization of every guest touchpoint with Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.

03-28-2024

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Adobe Summit

Adobe Summit Sneaks showcase how Generative AI can supercharge Customer Experience Management

03-28-2024

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News

Teaming with CIOs to reimagine customer experience management

How Adobe is teaming up with enterprises and their CIOs to deliver on the promise of personalization at scale — without the need to replace any infrastructure.

03-27-2024

Image of the stage at Adobe Summit.

Adobe Summit

Scenes from the future of customer experience at Adobe Summit 2024

Scenes from the future of customer experience at Adobe Summit 2024

03-27-2024

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Adobe Summit

Recognize the remarkable — announcing the 2024 Adobe Experience Maker Awards winners

Congratulations to the winners for the 2024 #AdobeExperienceMakerAwards. Each one is a remarkable and visionary leader. They all delivered amazing customer experiences, created measurable business growth, and set bold new standards for their organizations and industries.

03-26-2024

Adobe Summit

Adobe Summit

Adobe Summit 2024: Unveiling the future of customer experience management (CXM) in the age of generative AI

All the latest innovations straight from the stage in Las Vegas.

03-26-2024

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