Alex Frias

Co-Founder And President, Track Marketing Group

How Kanye And Adidas ‘Yeezy-Hacked’ The Business Model Of Celebrity Endorsements

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How Kanye And Adidas ‘Yeezy-Hacked’ The Business Model Of Celebrity Endorsements

Celebrity brand endorsers are not a new concept in brand marketing, particularly in the fashion and sneaker world. So when Kanye West left Nike for ...

01-08-2016