Adobe MAX

Adobe MAX 2026 Sneaks: Previewing the future of creativity

Adobe MAX 2026 Sneaks previews the future of creativity with 10 innovations across video, audio, imaging and design, hosted by Terry Crews.

Behind the scenes of Adobe’s Made to Create film

Adobe creates and launches a global brand film at Adobe MAX, powered by its own technologies

Adobe Firefly and Premiere mobile unlock new ways to create videos, edit content and find the perfect soundtrack for your stories

Firefly’s new AI creative studio and Creative Agent help you go from idea to finished video, while Premiere mobile adds licensed music from UMG and WMG.

More apps, more ways to create: Adobe and Microsoft expand possibilities on Windows

Adobe and Microsoft expand creativity for everyone in Windows

Open for Business: Marketing Edition is here

Adobe’s new Open for Business toolkit helps solopreneurs and small businesses market their work with expert tips, step-by-step workflows and templates

Explore new ways to create across Creative Cloud and Adobe Firefly while advancing your craft with more precision, choice and control

Updates to Adobe Creative Cloud launched at MAX 2026 help you advance your craft while providing greater control and precision.

Made to Create: A celebration of the creativity in all of us

Adobe’s “Made to Create” film premiered at MAX 2026, celebrating the people who turn an idea into something real. What will you create?

From big ideas to bigger opportunities: 78% of creators using AI say creative AI is accelerating growth

Adobe’s latest Creators’ Toolkit report explores creators’ growth with creative AI and what they want next from the tech, from help making videos to greater creative control.

From handoffs to intelligence: The context layer for AI-powered marketing

Every team is moving faster with AI, yet campaigns still stall at the handoff. Pat Brown on how Adobe GMI keeps strategy and evidence connected.