Elise Hauser

Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.

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Creative hands working together to review data on printed pages.

Adobe MAX 2021

Using data for outcome-focused creative team management

Creative teams often feel like they are facing the same challenges year after year. The solution to those challenges is to become outcomes-focused and data driven.

09-14-2021

Image with the text: How creative leaders can leverage key metrics to manage up, down and sideways.

Adobe MAX

Telling the creative story with data (plus metrics to get you started!)

When most people think about creativity and data, they think of these two concepts as being in opposition to each other. We’ve long been taught ...

10-03-2020

The Top Way Creative Teams Can Build a Better Partnership with Their Business

News

The Top Way Creative Teams Can Build a Better Partnership with Their Business

Over the past few years there has been significant growth of in-house creative teams. Businesses have gained a greater appreciation for creative work as they ...

10-01-2019