Matt Langie
Personalization Success: Why Sephora and Leading Brands Thrive
As marketers, we have long acknowledged that our discipline is a combination of science and art. With the rapid advancement of digital marketing technologies, these ...
10-08-2014
6 Ways REI Shapes the Digital Consumer Experience
As part of our ongoing discussion on the reinvention of the digital marketer, I’d like to share a successfully deployed strategic approach that has transformed ...
08-14-2014
Customer Attribution: What FedEx Can Teach Us
How well do you know your customers? If an individual approached your business, would you be able to quantify the likelihood that she will make ...
07-07-2014
What’s Your Score? Assessing Your Digital Marketing Maturity
When it comes to engaging customers with digital marketing, how would you rate the “maturity” of your business today? Goofy, awkward teenager with his voice ...
02-24-2014
6 ways Big Data creates value
The origin of Big Data, in its present form, is difficult to determine. Some attribute the first modern use of the term to John Mashey, ...
11-19-2013
