Varun Parmar is the SVP & GM of Adobe GenStudio and Firefly for Enterprise, industry-defining solutions, at the intersection of marketing, creativity and AI. Adobe GenStudio applications enable marketing teams to quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Adobe Firefly Services are enabling enterprises and agency networks worldwide accelerate repetitive, time-consuming asset production tasks, through a comprehensive collection of Adobe’s generative AI and creative APIs.

Previously, Varun was Chief Operating Officer at Miro, a digital collaboration platform, where he led a global team of over a thousand people across product management, engineering, design, customer engagement, and partnerships. Earlier, he was Chief Product Officer at Box, a leader in enterprise content management, co-founded a document collaboration start-up that was acquired by Box, and held senior product remits at Dell EMC.

A returnee to Adobe, Varun also spent six years at the company earlier in his career focused on corporate strategy, as well as product management for Adobe Acrobat and Document Cloud. Varun graduated from Massachusetts Institute of Technology (MIT) with a joint master’s degree in business and engineering.