Adobe Summit EMEA Spotlights major new innovations and customer momentum across Europe

Images generated by Adobe Firefly

Images generated with Adobe Firefly

Today, we kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling a wide range of product innovations across Adobe Experience Cloud, the world’s leading customer experience management solution, Adobe Express, the all-in-one content creation app that makes it fast, easy and fun to design and share standout content and Adobe Firefly, the world’s most differentiated generative AI offering, together empowering brands to accelerate experience-led growth.

Now relied upon by over 12,000 customers – including 87 percent of the Fortune 100 and 74% of the Fortune 500 – Adobe Experience Cloud is the industry’s leading platform for delivering, measuring and personalizing customer experiences, powering top European brands such as Accenture, Adidas, Covento by Vestas, Crédit Agricole, Daimler Benz, Henkel, H&M, Hugo Boss, Prada Group, Publicis, Real Madrid, Salomon, Santander, Stellantis, TeamViewer, TSB Bank and Volkswagen among many others. From industry-specific solutions including Adobe Experience Cloud for Healthcare to highly personalized marketing engines for financial services and business-to-business use cases, Adobe empowers enterprises across the world to drive experience-led growth.

“Today’s digital economy, coupled with the heightened expectations of consumers, means organizations must be laser-focused on customer experience as the great differentiator,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Through the combination of Adobe’s industry-leading enterprise applications and strong innovation engine, we are in the perfect position to help brands rise to this challenge and drive sustainable, experience-led growth.”

Recent Adobe research revealed that 88% of marketing and CX leaders say content demand has at least doubled over the last two years, while nearly two-thirds expect content demand will grow by five times over the next two years. To help European businesses meet surging content demands and deliver impactful customer experiences, the Content Supply Chain solution is coming to Europe, in partnership with top global consulting firms and media agencies including Accenture, IBM, Omnicom and Publicis. The new solution equips brands to increase the velocity of content development while providing customer experience (CX) leaders with unparalleled visibility and control across operations and costs.

We also announced the expansion of Adobe Firefly – a family of creative generative AI models that generates commercially viable, professional-quality content that is designed to be commercially safe– into new enterprise-ready solutions that will address the surging demand for digital content. Firefly and Adobe Express for Enterprise will bring Firefly to all employees across an organization, empowering anyone to generate, edit and share standout, on brand content quickly and easily. As part of this new offering, businesses will be able to custom train Firefly with their own branded assets, generating content in the brand’s unique style and brand language. Additionally, powerful new Adobe Sensei GenAI services for enterprises have debuted in Customer Journey Analytics, Adobe Experience Manager and Marketo Engage, enabling businesses to dramatically accelerate productivity and deliver personalized customer experiences at scale.

Additional product innovations announced at EMEA Summit

Adobe and sustainability

As part of our longstanding commitments to sustainability and climate action, we announced at Summit EMEA that 100% of our operational electricity demand will be met with renewable electricity by 2025. This puts us a decade ahead of our original goal, through a mix of local and regional solar, wind and green tariffs. We shared our commitment to meeting a net zero target by no later than 2050 and we’re continuing to make progress towards that goal.

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Watch the Adobe Summit EMEA keynotes online, as well as explore the event’s sessions, network with peers or speak live with an Adobe expert. The latest from stage and sessions in London.

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