Adobe x National Women’s Soccer League: Elevating fan voices through creativity
At Adobe, we are committed to empowering underrepresented creators to tell their stories and celebrate their passions. As the Official Creativity Partner of the National Women’s Soccer League, we’re excited to continue our Creator Club program this year, elevating stories around the phenomenal players of the league and inspiring the next generation of sports fans and creators.
“Through Adobe's partnership with the National Women’s Soccer League, we are thrilled to give fans the tools they need to celebrate the teams and the players, all while helping to elevate the league and women’s sports.”
-Heather Freeland, Chief Brand Officer, Adobe
Adobe’s Creator Club first launched in 2023 and is the premier fan engagement program within the NWSL, giving creators unprecedented access to their favorite NWSL teams. This year, we are excited to partner with five NWSL teams: Bay FC, San Diego Wave FC, North Carolina Courage, Kansas City Current, and Chicago Red Stars. We’ll connect local creators and fans to capture the intangible moments that make this league, players, and its fans special, all while leveraging Adobe’s powerful creative tools.
"Sports, and in particular soccer, are a global passion, offering a constant source of conversation, community, and connection no matter the country or language”, said Heather Freeland, Adobe’s Chief Brand Officer. “Through Adobe's partnership with the National Women’s Soccer League, we are thrilled to give fans the tools they need to celebrate the teams and the players, all while helping to elevate the league and women’s sports".
Harnessing creativity to express our fandom
Each of the five participating NWSL teams will collaborate with a local creator in the team’s hometown to create customizable templates in Adobe Express, the easy all-in-one content creation app. Fans can remix these Adobe Express custom templates with photo or video powered by Adobe Firefly Generative AI, and share on their social media platforms, from the tailgate to the stadium to anywhere in between.
As sports fans, and specifically NWSL fans, we have the power to grow visibility and recognition of women’s sports, and to celebrate the achievements of female athletes by using our creativity to share our passion for the game. Together, we will continue to elevate women's soccer and inspire future generations of athletes to dream big and aim high, both on and off the pitch.