Adobe MAX 2024: More power to the creators

Today at Adobe MAX in Miami Beach, we unveiled the latest version of Adobe Creative Cloud with more than 100 new features across Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, and beyond that put greater creative power and possibility in the hands of creators.

More creative power and expressiveness in Adobe Creative Cloud

Throughout 2024, we’ve delivered hundreds of powerful new features in several Creative Cloud apps, including the Selection Brush tool in Photoshop, Generative Shape Fill in Illustrator, an all-new, AI-powered audio workflow in Premiere Pro, Generative Remove in Lightroom and so much more.

Today, we’re continuing that pace of product innovation by introducing new features that speed up your workflows and give you more power, precision and control in Creative Cloud.

The most powerful Adobe Photoshop yet

We’re introducing a major update to the Distraction Removal in the Remove tool. Distraction Removal lets you remove unwanted elements from a photo, like tourists in the background of your travel photos or pesky power lines disrupting your beautiful landscape photos. Distraction Removal automatically detects and removes wires and people and replaces the background with generated content.

We also continue to bring the power of Adobe Firefly generative AI to Photoshop so you can create in whole new ways: Generative Fill and Generative Expand are now powered by the latest Adobe Firefly Image Model, so you can get realistic, lifelike results with more control than ever before and new levels of detail, lighting, composition and color for your generated imagery. Plus, with the new Generate Similar feature, you can get more variations of generated images to find the perfect fit.

In Adobe Photoshop (Beta), we’re introducing two new features to power more of your creative process. First, Generative Workspace lets you explore more ideas in less time with generative AI right within Adobe Photoshop (Beta). Most AI image generators limit and slow your process as they only produce a few results and only allow you to submit one prompt at a time, requiring you to wait to refine your prompt or try a different one. With Generative Workspace, you can brainstorm multiple concepts simultaneously without waiting, using text prompts to quickly generate sets of images. You can search and reuse text prompts and images and generate new sets of images while previous sets are generating. Then, when you get results you like, you can easily import and refine your generated images in Photoshop.

Second, the Adobe Substance 3D Viewer (beta) is a new way to view and edit 3D files, integrated with Photoshop. Now, you can easily work with 3D files in your Photoshop designs by adding them as Smart Objects. You can try these new features today in the Photoshop (Beta) app.

You can learn more about all the updates in Adobe Photoshop here on the Adobe Blog.

Integrating generative AI into Adobe Premiere Pro

Adobe Premiere Pro is introducing a completely new way to use generative AI when editing videos with Generative Extend. For those times when you need just a few more frames to sell a shot or edit: to make a cut on the beat or a little more lead in to finish a transition. Generative Extend uses Adobe Firefly generative AI to seamlessly add frames to the beginning or end of a video clip. Learn more about Generative Extend and other updates to Premiere Pro here on the Adobe Blog.

Enhancing graphic design in Adobe Illustrator

In Adobe Illustrator, we’re enhancing core vector design workflows to give you more speed and power. The new Objects on Path enables you to quickly attach, arrange, and move objects along any type of path in your designs. Enhanced Image Trace lets you convert hand-drawn images and raster graphics into editable vectors with more accurate image tracing and easier editability with fewer anchor points. The Mockup feature is now generally available, so you can create mockups for brand and apparel designs by placing your artwork on images of real-life objects. Illustrator will automatically adjust your artwork to fit the curves and edges of the object.

New generative AI features in Adobe InDesign

Adobe InDesign is delivering new generative AI features like Generative Expand and Text to Image to enable you to perform AI image editing right within your layout designs. For designers working on scientific or technical publications, we’re introducing MathML for adding math equations to your designs with better visual quality and accessibility. Plus, you can now export InDesign documents to Adobe Express to empower other people you work with to make minor changes while staying within the overall layout design.

You can learn more about updates to Illustrator and InDesign here on the Adobe Blog.

Amazing photos, faster with Adobe Lightroom

Adobe Lightroom is making it even easier to achieve your vision with your photos with the tools you need to do your best work. Generative Remove is now generally available with improved selection and object detection for easier, more accurate removals. The new Quick Actions (Early Access) speed up your workflow by suggesting edits tailored specifically to your photo that you can then refine further. Content Credentials (Early Access) enables you to attach your name, social media handles, and a list of edits to your photos with a digital signature tied to the Content Authenticity Initiative. We’re also introducing a handful of other workflow updates to Lightroom, including performance improvements, additional HDR support, and Smart Albums.

You can learn more about the updates to Lightroom here on the Adobe Blog.

3D content creation for 2D designers with Project Neo (beta)

Today, we’re also introducing Project Neo, available now in beta. Project Neo is a completely new approach to creating 3D content: a web-based app built for designers who typically work in 2D design apps like Photoshop and Illustrator. With Project Neo, you can create and edit 3D shapes and artwork in your browser using a familiar interface and tools. Neo lets you quickly edit and refine endless variations of a design, non-destructively. Artwork you create in Project Neo can be opened in Adobe Illustrator as vectors, so you can continue to edit your artwork and add them to your design compositions. When you want to share your designs and collaborate, you can share a link to your artwork and invite other team members to collaborate on your designs with you in the browser. You can even use the history slider in Project Neo to see a time lapse of how the artwork was made.

You can learn more about Project Neo here on the Adobe Blog.

Bringing generative AI to video with the Adobe Firefly Video Model

Earlier this fall, we introduced the Adobe Firefly Video Model. We worked closely with the video editing community to understand how generative AI can empower them to do their best work quickly, efficiently, and beautifully. The Firefly Video Model joins a growing family of generative AI models for creativity, all designed to be commercially safe and only trained on content we have permission to use — never on Adobe users’ content.

Starting today, we’re introducing a new Generate Video (Beta) module in the Adobe Firefly web application. Generate Video lets you use text prompts to create entirely new video clips to help you communicate your creative intent, make b-roll footage to fill gaps, or to add new elements to a shot.

You can learn more about the Firefly Video Model and Generate Video here on the Adobe Blog.

Managing your creative process with Frame.io

Nearly three years ago, Adobe acquired Frame.io, an industry-leading creative collaboration platform. Since then, we’ve been hard at work evolving the Frame.io platform and integrating Frame.io into Creative Cloud apps like Premiere Pro and Adobe After Effects. And, earlier this year, we announced Frame.io Version 4 in beta, a complete reimagining of the Frame.io platform to enable teams to customize and manage any end-to-end creative workflow, faster and more effectively than ever before.

Today, we’re excited to share that Frame.io Version 4 is now generally available. With Frame.io to manage your creative work, you’ll have access to all the tools you need to support your entire creative process, including building and managing workflows, file transfer and management, running efficient review and approval cycles, and secure sharing with stakeholders and clients.

You can learn more about Frame.io Version 4 here on the Frame.io blog.

Innovation in Adobe Express, the quick and easy create-anything app

Adobe Express is the quick and easy create-anything app that’s included in most Creative Cloud membership plans at no additional cost. With Adobe Express, you can quickly create social media posts, videos, flyers, and so much more — all in one easy-to-use app available on web and mobile.

Today at MAX, we’re introducing several new capabilities in Adobe Express for all kinds of creative work.

• Campaign Creation: Adobe Express helps you produce all the content you need from a single design in just a few clicks.
• Rewrite: Rewrite helps you rephrase, shorten, or change the tone of copy in your designs.
• Animation: Now, you can animate multiple elements in a design, including text, images, shapes and more instantly, with AI to automatically orchestrate the details.
• Import from other apps: Bring in your files from other Adobe apps, like Adobe Photoshop, Illustrator, and now, InDesign. Plus, now you can browse and add photos to your designs directly from Lightroom.
• 1-Click Brand setup: Instantly recolor any photo or illustration to align with your brand with a single click or create brand templates with locked elements to ensure teams stay on-brand. And ensure all of your team’s content comes together and on-brand with the shared calendar in Adobe Express.

We are so incredibly excited to share all this innovation with our global creative community.