A video missing the perfect shot. A new series you’ve been meaning to film. A camera roll full of footage from brand events and DIML you want to post. Sometimes creating is as much about figuring out how to make what you have in mind as it is having the idea in the first place.
Today, we're expanding Adobe Firefly, the AI creative studio that brings Adobe's creative tools, leading AI models and Adobe’s Creative Agent together in one place. We're also bringing even more to Adobe Premiere mobile, our powerful video editing app that makes it easy to create and edit videos on-the-go.
Let’s dive into what’s new.
Start with an idea and see where Firefly can help you take it
Whether you're starting with an idea or content you already have, Firefly brings creative tools for video, image and design together in one place, making it easier to create however you want.
New capabilities that you can start creating with today include:
- Bring your footage into Firefly Video, map out your story, arrange clips, add captions and generate transitions or b-roll for the shots you wish you'd captured.
- Create everything from mood boards to campaign designs in Firefly Design, bringing images, illustrations, animations and 3D elements together on one canvas.
- Remove distracting objects, change text, adjust lighting or retouch the details of your photos with Firefly Image, without changing the rest of your image.
- Explore ready-to-use Quick Actions to create thumbnails, build product ads or remix trending styles with your own photos and creative flair.
Dream it up, then bring it to life
Have a big idea but not sure where to start? Adobe’s Creative Agent is your creative partner in Firefly, helping you brainstorm, explore different directions and turn your ideas into something real, while keeping you in creative control.
- Make every project feel like you: Set your preferred colors, styles and brand guidelines once, and carry them across your projects.
- Stay in the director's chair: Review and tweak your AI Assistant's plan before it gets to work or let it take the lead.
- Find the right AI model for your vision: Explore the industry’s top image and video models, choose your favorite or let Firefly AI Assistant pick one for you.
- Bring your next big idea to life: Brainstorm with Adobe’s Creative Agent, now in Firefly Boards, to create mood boards, storyboards and creative concepts, then move from inspiration to creation.
- Keep your projects moving, even when you step away: Always-on agents, which we’re previewing first in the Firefly AI Assistant, can take on recurring work in the background, even when you step away. Choose a pre-defined agent built for a specific creative workflow, customize what it does, then set the goal and review its plan before it begins. The agent decides when to repeat tasks, learns your preferences from your feedback and checks in when it needs a decision or approval, while a central dashboard in Firefly lets you monitor progress and refine or approve the work. On a multi-week video project, for example, an always-on agent can organize incoming footage, remove duplicate clips and flag camera shake or audio issues for your review. Always-on agents will be available in beta in early 2027, and we’ll work with the creative community to shape the first set of pre-defined agents.
Create, edit and post videos on-the-go with Premiere mobile
Premiere mobile brings intuitive, powerful video editing right to your phone, making the editing tools the pros use, accessible and easy to use on mobile, wherever inspiration strikes.
Following our recent partnership announcement with UMG and WMG, hundreds of thousands of licensed music tracks are now available today directly in Premiere mobile, making it easier than ever for creators to find the perfect soundtrack and bring their stories to life through music.
Starting today, creators can:
- Find a song that fits the moment: Explore hundreds of thousands of licensed tracks, including music from artists like Olivia Dean, Noah Kahan and more.
- Tap into what’s trending: Discover popular tracks, browse featured artists and explore the music people are listening to now.
- Get inspired by the music: Start with artist-inspired templates tied to the songs, artists and cultural moments you love.
Music from UMG and WMG is available starting today in Premiere on iPhone for use in personal, non-commercial videos, with availability on Android coming soon. For projects that require commercially licensed music, you can continue to access Adobe Stock Audio.
Agentic experience coming to Premiere mobile
Powered by the Adobe Creative Agent, AI Assistant is expanding to Premiere mobile as a private beta bringing agentic editing capabilities that will help creators transform footage into editable first cuts, make edits using natural language and refine their videos while maintaining full creative control.
Here's a first look at what's coming soon:
- From idea to first cut: With Quick Cut you can select footage from your camera roll, describe the video you want to make and let Quick Cut generate an editable first cut shaped by your vision. From there, jump into the timeline to fine-tune clips, add your personal style and make the video your own.
- Edit with AI Assistant: Want to turn a long video into a few Shorts or pull together highlights from an event? Just tell the AI Assistant what you're trying to create, and it can help find the right editing tools and take action for you. You can preview the changes, make adjustments or undo edits, so you're always in control of the final result.
Pricing & availability:
New tools and capabilities in Firefly are available today in beta, however Quick Actions is generally available. More on Firefly pricing and plans here. New music is available today in Premiere mobile on iOS, Android coming soon. Sign-up now for private beta agentic capabilities in Premiere mobile.
Explore and create in Firefly and Premiere mobile today.
