Bruce Richards

Bruce Richards is Senior Industry Marketing Manager – Retail & Consumer Goods for Adobe. He is a subject matter expert who specializes in customer experience, digital strategy and marketing. Bruce joined Adobe in 2018 with over 25 years of professional experience as an executive leader within the Retail and Consumer Goods industries. He has a wealth of experience in customer advisory roles having held client services in several consulting and marketing services organizations working with some of the world’s largest retailers and brands including Macy’s, Estee Lauder, Bloomingdale’s, CVS/pharmacy, Hanes, Kohl’s and El Corte Ingles.

Online shopping with young woman using her laptop in a chair.

Digital Transformation

4 Ways Retailers Can Respond to COVID-19

These are unprecedented times for the retail industry. Shoppers are practicing social distancing and in some cases isolation due to COVID-19. Retailers are temporarily shutting ...

03-24-2020

Digital Transformation for the Retail CIO: Connecting Digital with Physical

Digital Transformation

Digital Transformation for the Retail CIO: Connecting Digital with Physical

Digital is certainly disrupting retail. Today’s shoppers are multichannel, and they expect amazing experiences as they move through the web and apps on their mobile ...

11-07-2019

What CXM Looks Like for Retail Brands

Digital Transformation

What CXM Looks Like for Retail Brands

Shopper expectations are high – and that’s putting it mildly. An overwhelming majority of consumers say they don’t just want, they expect personalized service, and ...

10-30-2019