Cory Edwards
Save the Date: Think Tank by Adobe – The Future of Experience Makers
Great experiences don’t just happen. They are carefully crafted and, in some cases, require rethinking everything. From design-led thinking to emerging technologies that enable faster, ...
03-19-2018
Virtual Reality and Social Media: Are We Ready for Dynamic Social?
Research conducted by Goldman Sachs forecasts that, by 2025, virtual and augmented realities will become an $80-billion market. That’s just eight years from now! Is ...
09-19-2016
Man vs. Machine: What do Chatbots Mean for Social Media?
Since the early 2000s, brands have experimented with social media platforms and networks to communicate with customers and prospects — first through weblogs, then eventually ...
07-29-2016
5 Tips to Create Compelling Offline Social Campaigns
Successful social media campaigns aren’t limited to online content. In fact, at Adobe, much of our success comes through what we call social-by-design experiences that ...
11-16-2015
The Social Media, Mobile Marketing Link
Today, nearly two-thirds of Americans own a smartphone. That’s over 3 billion mobile users with access to the Internet. What are we doing on our ...
07-28-2015
Empowering Employee Social Engagement through LinkedIn Elevate
Today’s consumers no longer just buy products. They buy into brands, and expect to have a relationship with the brands they patronize. Social media offers ...
04-13-2015
Social Media and Math: Make your Marketing Efficient
Ask a room full of marketers what they enjoy most about math and chances are you’ll hear a pin drop. The fact is, as marketers, ...
09-15-2014
A Social Shift in Social Media Training for Employees
Recently two stats jumped out at me. Neither of them is all that mind-blowing independently, but together they make up an incredibly strong argument for ...
12-17-2013
