At Adobe, he works alongside the leading enterprise companies in retail/ecommerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.
Drew Burns
Adobe announces Same Page Enhanced Personalization with Adobe Target and Real-time Customer Data Platform
Adobe Target, the personalization engine of Adobe Experience Cloud, now provides powerful personalization integrations with Adobe's Real-time CDP
10-05-2021
Adobe once again named a leader in the 2021 Gartner Magic Quadrant for Personalization Engines
See how Adobe stands out as a Magic Quadrant Leader in personalization engines for the 4th consecutive year.
07-22-2021
Adobe named a leader in Forrester Wave report for experience optimization platforms
Today, Adobe was named a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report for its offering in this space, Adobe Target Premium. ...
11-25-2020
Adobe named a leader in Forrester Wave report for experience optimization platforms
Today, Adobe was named a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report for its offering in this space, Adobe Target Premium. ...
11-25-2020
Energy company NRG drives 10x lift in leads with better personalization
NRG Energy is a familiar name for folks living in states like Texas, Pennsylvania, and New Jersey. Powering more than 3 million residential and business ...
08-24-2020
From Us to You: Ideas That Can Help in These Unprecedented Times
I want to begin by wishing all of you, from all of us in the extended Adobe Target family, health and safety during these unprecedented ...
03-31-2020
8 Great Tips for Building Optimization and Personalization Expertise
Optimization and personalization professionals from a number of financial institutions have shared insights and best practices they’ve learned through experiences using Adobe Target to optimize ...
11-19-2019
AAA Northeast Reimagines Roadside Assistance for Members with Adobe and Microsoft
With the holidays just around the corner, many Americans are busy planning travel. Whether they’re taking to the roads, rails or skies, people want their ...
10-25-2019
Secrets of Success from an Optimization All-Star in Online News
Wendy Melemed, A/B testing manager for online news publisher McClatchy, submitted a story that earned the finalist designation for the Best Audience-Driven Experience in the ...
10-10-2019
Top Brands Share Their Personalization Bests
With manual processes and limited resources, you might think it’s impossible to create deeply personal, one-to-one interactions for thousands or even millions of customers. Yet ...
09-23-2019
Adobe Target Announces New Innovations that Deliver Personalization Easier, Smarter and Faster
These days, personalization is much more than delighting customers during specific moments. Personalization is sought after by customers, and therefore, it has become a requirement ...
09-10-2019
Adobe Again Named a Leader in Gartner Magic Quadrant for Personalization Engines
Adobe was once again named a Leader in the second annual Gartner Magic Quadrant for Personalization Engines, 2019 report. The Gartner Magic Quadrant for Personalization ...
07-16-2019