Hannah Elsakr
Hannah Elsakr is vice president of New GenAI Business Ventures at Adobe, where she leads efforts at the intersection of technology, creativity, and marketing. She launched Adobe Firefly for Enterprise, which includes Firefly Services, Custom Models, and Creative Production, enabling brands to adopt commercially safe generative AI. Previously, Hannah led Corporate Development and served as Chief of Staff to Adobe’s CEO. She is also Board President of the Adobe Foundation and has held leadership roles at eBay, Del Monte Foods, Avon, McKinsey, and J.P. Morgan. Hannah earned her B.S. from MIT and MBA from Harvard Business School.

Adobe partners with artists to power the new era of media & entertainment with Firefly Foundry
Adobe’s Firefly Foundry brings responsible, artist‑first generative AI to modern filmmaking.
01-22-2026

Behind the shorts at the Generative AI Film Festival at MAX 2025
Discover how six visionary filmmakers used Adobe Firefly and Creative Cloud tools to craft groundbreaking short films for the Generative AI Film Festival at MAX
10-29-2025

Storytelling reimagined: the Generative AI Film Festival at Adobe MAX 2025
Explore Adobe MAX’s Generative AI Film Festival and learn how Adobe Firefly helps filmmakers reimagine storytelling through human creativity and innovation.
10-29-2025

Smarter, safer, and better filmmaking in the age of AI
Explore the future of filmmaking in the age of AI: smarter tools, safer workflows, and bold new approaches to storytelling at TIFF and beyond.
09-30-2025

Unlock new creative possibilities with Luma AI’s Ray3 video model — Now in Adobe Firefly
We're excited to announce that Luma AI’s latest video model, Ray3, is now available in the Firefly app where you can use it to generate videos and help you explore creative concepts in Firefly Boards. As Luma AI’s first third-party partner, Adobe is giving Firefly users early access to Ray3 before its wider public release. For the next two weeks, Ray3 will be available only in our Firefly app and on Luma AI’s Dream Machine platform.
09-18-2025

Adobe Firefly and Adobe Express now feature Google’s Gemini 2.5 Flash Image Model
Today, Google launched Gemini 2.5 Flash Image, and it’s available right now in Adobe Firefly and Adobe Express.
08-26-2025

Adobe Firefly and Pinterest delivered AI-powered “style readings” at Cannes
The “Discover Yourself” booth enabled guests to express their creativity and receive custom style readings powered by generative AI
06-19-2025

Generative AI brings new opportunities to Adobe’s partnership with IBM
For more than 20 years, Adobe and IBM have worked together to help the world’s largest enterprises leverage technology to deliver more impactful customer experiences and run their businesses more productively.
05-21-2024