Justin Merickel

Justin Merickel is VP of Adobe Advertising Cloud with over 20 years’ experience focusing on enabling data and analytics to drive marketing results.

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How Barclays Declutters Data to Get the Right Offers to the Right Audience

Digital Transformation

How Barclays Declutters Data to Get the Right Offers to the Right Audience

Anyone who’s tried to tidy up a messy space knows the challenge of sifting through a lot of clutter to find what’s important. Dealing with ...

03-27-2019

Sweet Sounds of Success

Digital Transformation

Sweet Sounds of Success

When music lovers want to listen to their favorite songs or discover new ones, they turn to streaming music platforms. Streaming subscriptions are on the ...

03-25-2019

Adobe Aims for Dynamically Personalized Audio Ads with New Partnership

News

Adobe Aims for Dynamically Personalized Audio Ads with New Partnership

Despite the massive growth of digital audio, with advertising revenue in the space reaching $1.6 billion in 2017, advertisers continue to struggle to make an ...

10-22-2018

Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform

Advertising

Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform

Today, Adobe announced the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by ...

09-15-2015