Kyle Morehouse
Increase Ad ROI With Audience Suppression
Perhaps one of the most critical techniques for building a brand through advertising is audience suppression. Audience suppression involves removing specific people or groups from ...
01-24-2017
The 2nd-Party Data Continuum: “Data Sharing — It’s So Hot Right Now”
Second-party data is so hot right now. Various publications have claimed 2016 as the year 2nd-party data goes mainstream, and as a DMP (data-management platform) ...
04-15-2016
3 Ways to Do Audience-Based Advertising (1st-Party Data Collection) Without 3rd-Party Cookie Data
In the effort to quickly collect information from users about their behaviors and preferences online, the third-party cookie used to be king. By simply placing ...
01-11-2016
The DMP: Integrating First and Third Party Data
Today’s consumers are becoming more and more accessible thanks to the proliferation of connected devices. However, because consumers can interact with your bratnd on so ...
11-19-2015