Lara Balazs
Chief Marketing Officer and Executive Vice President, Global Marketing of Adobe
Lara Balazs is the Chief Marketing Officer and Executive Vice President, Global Marketing of Adobe. She is responsible for Adobe’s global marketing and communications, delivering profitable business growth and building Adobe’s renowned brand in an era of AI.
Prior to joining Adobe, she served as Chief Marketing Officer and General Manager, Strategic Partner Group of Intuit, Inc., the leading AI-driven global financial technology platform. She was responsible for marketing and communications across Intuit’s brands and building the company’s reputation. Lara also served as general manager of Intuit’s ProTax group.
Lara has a proven track record of building world-class businesses and brands at companies such as Amazon, Visa and Nike where she held marketing leadership positions before joining Intuit.
She has been recognized on Forbes’ World’s Most Influential CMOs list as well as Forbes’ Entrepreneurial CMO 50 and received AdWeek’s CMO Vanguard Award.
Prior to joining Adobe, she served as Chief Marketing Officer and General Manager, Strategic Partner Group of Intuit, Inc., the leading AI-driven global financial technology platform. She was responsible for marketing and communications across Intuit’s brands and building the company’s reputation. Lara also served as general manager of Intuit’s ProTax group.
Lara has a proven track record of building world-class businesses and brands at companies such as Amazon, Visa and Nike where she held marketing leadership positions before joining Intuit.
She has been recognized on Forbes’ World’s Most Influential CMOs list as well as Forbes’ Entrepreneurial CMO 50 and received AdWeek’s CMO Vanguard Award.
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Lara Balazs