Matt Scharf

As Director, Integrated Marketing Analytics at Adobe, Matt focuses on effectiveness measurement of marketing across all phases of the customer journey. He focuses on driving differentiating experiences for customers through relevant marketing as a customer of the Adobe Experience Cloud.

Which is More Important: Cross-Channel or Cross-Device Attribution?

Analytics

Which is More Important: Cross-Channel or Cross-Device Attribution?

Today’s marketers have more tools available to them than ever before. But even with the recent boom in available solutions, it can be difficult to ...

02-03-2016

Which Type of Attribution Model is Right for My Brand: Rules-Based or Algorithmic?

Analytics

Which Type of Attribution Model is Right for My Brand: Rules-Based or Algorithmic?

Given the massive amounts being spent in the digital space and the expectations that marketers deliver bigger, better results than they did the day before, ...

01-25-2016

Five Killer Strategies for Connecting Your DMP to Programmatic Media

Advertising

Five Killer Strategies for Connecting Your DMP to Programmatic Media

Perhaps that is an overstatement, but there is some truth to it. Unless you connect your data management platform (DMP) to a demand-side platform (DSP) ...

01-25-2016

Is Your Attribution Platform Properly Informing Your Media Budget?

Analytics

Is Your Attribution Platform Properly Informing Your Media Budget?

This is the second in a two-part series, “You don’t have to be a data scientist to answer difficult questions,” highlighting a recent case study ...

05-28-2015