Mike Carley

As Product Marketing Manager for Adobe Experience Manager Assets (AEM Assets), Mike helps define the strategy and product marketing for this industry-leading digital asset management (DAM) solution. Each day he comes to work excited to show organizations how they can leverage digital assets and DAM practices to drive tremendous business value and deliver exceptional experiences using AEM Assets.

Left and right human brain with social infographic.

Personalization

Get Creatives in Your DAM Business for Incredible Customer Experiences

Chances are you’re trapped inside at your desk, so let me paint a relaxing picture for you — it’s 73 degrees at the golf course, ...

07-31-2020

Server room.

Digital Transformation

Your DAM is a Cool Place — Bring It to Everyone

It’s been a while since any of us got to line up for anything fun like a new restaurant or a trendy nightclub. But the ...

07-16-2020

Smart city big data connection technology concept

Digital Transformation

Four Things Your DAM Should do Beyond Simply Managing Your Assets

The RFP rabbit hole. We’ve all been there, especially in digital asset management (DAM) purchase processes. One minute you are jumping into an exciting vendor ...

07-13-2020

Get the Right Digital Asset Manager… the First Time Around

Digital Transformation

Get the Right Digital Asset Manager… the First Time Around

As businesses undergo a digital transformation, how you manage the digital assets of the business is rapidly becoming a competitive differentiator. You may be facing ...

12-02-2018

10 Ways a Digital Asset Management (DAM) Solution Can Drive Business Value

Digital Transformation

10 Ways a Digital Asset Management (DAM) Solution Can Drive Business Value

You know that an enterprise digital asset management (DAM) system is one of the core solutions your organization needs to adopt to make a successful ...

11-26-2018

Selecting a DAM: An Opportunity for IT to Drive Business Value

Digital Transformation

Selecting a DAM: An Opportunity for IT to Drive Business Value

If you’re a progressive IT organization, you don’t just deploy and maintain the technology infrastructure that supports the business. You’re far more strategic, often working ...

11-13-2018

Transform “Good Enough” Digital Asset Management into a Business Driver

Digital Transformation

Transform “Good Enough” Digital Asset Management into a Business Driver

Businesses leaders view digital transformation as a top priority, but often hesitate when selecting the key solutions needed to make that transformation a reality. It ...

10-09-2018