Nick McLachlan, Product Marketing Manager, Advertising Cloud
Accordant is the first agency in the world to gain new Adobe Advertising Specialization
As brands continue to break down the siloes between IT and marketing teams to deliver connected advertising experiences, it is essential that their agencies possess ...
10-16-2020
How marketers can deliver more impact on connected TV
The attention economy is real, people. According to eMarketer, more than half of our days, a whole 85 percent of our waking hours, are now ...
09-14-2020
The new Adobe advertising specialization is Adobe’s first multi-solution specialization available to partners
Adobe has developed a new specialization for agency partners with expertise in Adobe Advertising Cloud Search and DSP, Adobe Analytics, and Adobe Audience Manager. For ...
09-09-2020
Adopt a Value-Based Mindset to Take Control of Your Digital Advertising
In times of crises or economic downturn, advertising is often the first area to face greater scrutiny and reduced budgets. In 2020, the expeditious impact ...
06-15-2020
The Art Of Balance: Consumers, Advertisers, And Publishers In An Era Of Brand Safety
The COVID-19 crisis has had an immense impact across the globe and has driven many second-order effects as a result of changing personal and workforce ...
04-05-2020
Video Advertising Goes Back to Basics
In 1941, Bulova Watches ran a simple black-and-white picture of the United States flag with a clock face before a national baseball game broadcast. The ...
08-25-2019
Adobe Advertising Ambassador Program Launches in Australia
To help build the marketer of the future, Adobe is launching a global-first Adobe Advertising Ambassador Program to lead transformation of digital experiences in the ...
07-30-2019
India’s Audio Advertising Market Is Open For Business
Adobe Advertising Cloud now has the power to provide access to premium audio inventory from JioSaavn, Spotify, and Gaana — major streaming services in the ...
06-11-2019
