Nicola Smith
Contributing Writer, CMO.com
BBC’s Rafferty Talks Content ‘Of’—Not For—The Internet
Anna Rafferty began working in digital when it was still a buzzword rather than a given, joining internet darling, lastminute.com, in 1999 as head of ...
10-23-2017
Publishing’s Plot Thickens—With A Digital Twist
This article is part of CMO.com’s September series on the state of media and entertainment. Click here for more.
09-13-2017
Cheryl Calverley Steers AA Out Of Its Comfort Zone
The AA’s head of group marketing, Cheryl Calverley, is spearheading the organisation’s new brand positioning as it moves away from its pipe-and-slippers image towards a ...
09-06-2017
Developing Your Skill Set On The Other Side Of The Tracks
For Toby Horry, digital marketing director at Tesco, his progress up the ranks on the agency side, culminating in being managing director at digital agency ...
08-01-2017
‘Great Data And Strong Content’ Are Chaminda Ranasinghe’s Winning Combination
How did ANZ bring data and content together to personalise its digital customer experiences? Chaminda Ranasinghe, head of digital sales and marketing at ANZ, will ...
05-16-2017
Is There A Divide Between CMOs And The Rest Of The C-Suite?
According to figures from digital transformation company Squiz, 50% of senior marketing professionals globally feel disconnected from the C-suite. The annual “State of Marketing Technology” ...
03-19-2017
Wind-Mozley At Virgin Media Business Wants To Burst The Digital Bubble
Stephen Wind-Mozley joined Virgin Media Business as director of digital just over a year ago, bringing with him digital experience from across retail, media, finance, ...
02-03-2017
Pay Heed To This Message: IM Could Be Key To Future CX
From WeChat to WhatsApp, Facebook Messenger to Kik, instant messaging (IM) apps continue to grow in popularity among all age groups, with eMarketer forecasting that ...
01-09-2017
Brands Must Speak Up In The New Voice-Dominated World
No longer is a domestic robot the stuff of fantasy. The launch of the Amazon Echo in the U.K. and Germany in September 2016 has ...
11-06-2016
Transformation Is About Culture And People For DHL’s Cristian Citu
Cristian Citu has been in various marketing roles at DHL for the last eight years—working most of the time in digital marketing, before recently joining ...
11-03-2016
Just Eat’s CMO Hopes Rebranding Delivers Global Leadership
Barnaby Dawe joined online food order and delivery service Just Eat in early 2015 after a career largely spent in the media industry.
10-20-2016
GM Financial’s Lenneman Banks On Digital To Improve Customer Journey
GM Financial became the full captive finance company of GM Motors back in 2014 with a mission to provide lending to a broad mix of ...
09-24-2016