Tim Moran
What’s The Big Deal With ‘Micro-Influencers’?
Consumers continue to trust online opinions and other personal recommendations more than they do most forms of marketing. As a result, “influencers” have quickly become ...
05-20-2017
APAC Symposium Must-Attend: HCF’s Jenny Williams
While financial services companies are not always thought of as digital experience leaders, Jenny Williams is out to change that. The chief marketing officer of ...
05-12-2017
The New RRD: Not Your Father’s Printer Anymore
There are transformations, and then there are transformations. RR Donnelley started out more than 150 years ago as a small printer in Chicago. Today, through ...
05-07-2017
Royal Caribbean’s CIO Empowers Marketing With The Right Data
As the chief information officer of Royal Caribbean Cruises, Mike Giresi gets to affect the customer’s journey—all facets of the journey—in many ways. What he ...
05-03-2017
Jacksonville Jaguars’ Ziff Takes On Challenge Of Marketing For ‘Any Given Sunday’
The first words out of Steve Ziff’s mouth for this interview with CMO.com were: “I’ve always been a marketer.”
04-12-2017
Tide And Tech Wait For No One
My 9th grade daughter is studying Shakespeare. “Julius Caesar,” to be precise. I had not read it for quite some time, so I dusted off ...
03-24-2017
Millennials: Our Intentions Are Good, But We Are Misunderstood
With a combined age that wouldn’t make one eligible for Social Security, three millennial entrepreneurs took the stage at Adobe’s Summit, in Las Vegas, to ...
03-19-2017
Bryan Kramer Believes In Share And Share—And Share Some More
Bryan Kramer, an author and CEO of PureMatter, spent Wednesday morning at Adobe’s Summit, in Las Vegas, sharing his thoughts on “Shareology” and how sharing ...
03-17-2017
Bryan Kramer: The Art Of The Share
Bryan Kramer is all about the art of the share. At next week’s Adobe’s Summit, the social business strategist, author, speaker, and president/CEO of Silicon ...
03-15-2017
For M&E Industry, The Experience Era Starts With Great Content
“Welcome to the experience era,” Jennifer Cooper, Adobe’s global head of media industry strategy and marketing, told the audience at Thursday morning’s Media & Entertainment ...
03-14-2017
Newsflash From Big Nerd Ranch: ‘Customers Really Don’t Want To Engage With Your Brand’
Aaron Hillegass, founder and CEO of Big Nerd Ranch, was involved in one of the most important mergers of our lifetime: He was working at ...
03-11-2017
Zeta Global CIO Jeffry Nimeroff Believes ‘The Data Will Pull You Forward’
Jeffry Nimeroff is the CIO of Zeta Global, a data-driven marketing-technology company founded by David A. Steinberg and John Sculley, the former CEO of Apple ...
03-02-2017