Victor Wong
The Marketer’s ‘Trilemma’: Personalization vs. Experience vs. Cost
Programmatic advertising, like any business, requires trade-offs. A la the iron triangle, a project management principle postulating that a product can’t be simultaneously high-quality, cheap, ...
10-21-2016
Why 2016 Is The Year Of The Creative Planner
Considering that U.S. programmatic display ad spending reached $15.43 billion last year, 2015 might be known to generations to come as the year of the ...
03-12-2016
