Vivek Pandya
Vivek Pandya is manager of Adobe Digital Insights (ADI), which publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries.

“Halftone” “nostalgia” and more: 2025’s top Firefly prompt trends
We analyzed millions of Firefly prompts to reveal the biggest creative patterns from 2025
01-08-2026

How creative pros are using Generative AI to keep up with unprecedented content demands
Learn how creative pros use generative AI to meet rising content demands, boost workflows and ensure quality in the digital age.
10-23-2025

Adobe Analytics: Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent
Adobe issued its first report profiling trends in Generative AI-powered chat interfaces showing a significant surge to U.S. websites from generative AI sources based on new Adobe Analytics data and a companion survey of over 5,000 U.S. respondents.
03-17-2025

Adobe Analytics: Prime Day drove $14.2 billion online for U.S. retailers, growing 11 percent YoY
The latest insights from Adobe Analytics for Prime Day 2024.
07-18-2024

Adobe Analytics: Prime Day expected to drive a record $14 billion online for U.S. retailers, growing 10.5 percent YoY
Adobe released today its online shopping forecast for the 2024 Prime Day event. Happening across 2 days (July 16-17), Prime Day has become a major industry- wide e-commerce moment, as consumers take advantage of discounts across retailers.
07-15-2024

Adobe Analytics: Budget-conscious consumers are splurging for cosmetics online
Adobe released new online shopping data today (covering the period from January 1 to May 31, 2024) showing that even as consumers “trade down” to cheaper goods across categories such as groceries, electronics and apparel, they are splurging in the cosmetics category for items such as fragrances and lipstick.
06-26-2024

The Age of Generative AI: Over half of Americans have used generative AI and most believe it will help them be more creative
Read more to learn how New Adobe research has found that more than half of all Americans have used generative AI.
04-22-2024

Adobe Analytics: Prime Day drove record U.S. online spending, bolstered by deep discounts
Now in its ninth year, Prime Day has cemented its status in the United States as one of the year’s biggest industry-wide e-commerce moments. This year’s event took place on July 11 and 12, generating 2023’s biggest daily online spending to date. Total spending across both days reached $12.7 billion in the U.S. – 6.1% year-over-year growth – and set a new Prime Day record.
07-13-2023

Adobe Digital Economy Index: Flight bookings rebound in June
As restrictions eased and more consumers got vaccinated against COVID-19, flight bookings picked up in June 2021 following a dip in the month prior.
07-22-2021

Adobe Digital Economy Index: Hotel reservations surpass pre-pandemic levels; Growth in flight bookings slows
Adobe is issuing the latest travel data and spending insights via Adobe Analytics, and measuring transactions of top U.S. airlines and top 10 U.S. hotels
06-21-2021

5 Takeaways From April’s Digital Price Index
The April 2019 Adobe Digital Price Index (DPI) is out.
04-24-2019