Vivek Pandya

Vivek Pandya is manager of Adobe Digital Insights (ADI), which publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries.

Images of the top Firefly prompts.

Adobe Firefly

“Halftone” “nostalgia” and more: 2025’s top Firefly prompt trends

We analyzed millions of Firefly prompts to reveal the biggest creative patterns from 2025

01-08-2026

Girl, teamwork or artists painting on wall for mural, drawing flowers

Digital Transformation

How creative pros are using Generative AI to keep up with unprecedented content demands

Learn how creative pros use generative AI to meet rising content demands, boost workflows and ensure quality in the digital age.

10-23-2025

Minimal composition for shopping and supermarket concept. Yellow shopping cart trolley and yellow path on blue background. 3d rendering illustration.

Trends & Research

Adobe Analytics: Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent

Adobe issued its first report profiling trends in Generative AI-powered chat interfaces showing a significant surge to U.S. websites from generative AI sources based on new Adobe Analytics data and a companion survey of over 5,000 U.S. respondents.

03-17-2025

Cardboard boxes with empty space on left side, logistics and delivery concept. 3D Rendering.

Analytics

Adobe Analytics: Prime Day drove $14.2 billion online for U.S. retailers, growing 11 percent YoY

The latest insights from Adobe Analytics for Prime Day 2024.

07-18-2024

Cardboard package placed on the porch of a house.

Trends & Research

Adobe Analytics: Prime Day expected to drive a record $14 billion online for U.S. retailers, growing 10.5 percent YoY

Adobe released today its online shopping forecast for the 2024 Prime Day event. Happening across 2 days (July 16-17), Prime Day has become a major industry- wide e-commerce moment, as consumers take advantage of discounts across retailers.

07-15-2024

Image of woman on her laptop buying cosmetics.

Trends & Research

Adobe Analytics: Budget-conscious consumers are splurging for cosmetics online

Adobe released new online shopping data today (covering the period from January 1 to May 31, 2024) showing that even as consumers “trade down” to cheaper goods across categories such as groceries, electronics and apparel, they are splurging in the cosmetics category for items such as fragrances and lipstick.

06-26-2024

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Creative Inspiration & Trends

The Age of Generative AI: Over half of Americans have used generative AI and most believe it will help them be more creative

Read more to learn how New Adobe research has found that more than half of all Americans have used generative AI.

04-22-2024

Shopping Buying Commerce Customer Happiness Concept.

Trends & Research

Adobe Analytics: Prime Day drove record U.S. online spending, bolstered by deep discounts

Now in its ninth year, Prime Day has cemented its status in the United States as one of the year’s biggest industry-wide e-commerce moments. This year’s event took place on July 11 and 12, generating 2023’s biggest daily online spending to date. Total spending across both days reached $12.7 billion in the U.S. – 6.1% year-over-year growth – and set a new Prime Day record.

07-13-2023

Image taken from below an airplane as it is flying in the sky.

Trends & Research

Adobe Digital Economy Index: Flight bookings rebound in June

As restrictions eased and more consumers got vaccinated against COVID-19, flight bookings picked up in June 2021 following a dip in the month prior.

07-22-2021

Shadow of a plane flying overhead on a beach with turquoise water.

News

Adobe Digital Economy Index: Hotel reservations surpass pre-pandemic levels; Growth in flight bookings slows

Adobe is issuing the latest travel data and spending insights via Adobe Analytics, and measuring transactions of top U.S. airlines and top 10 U.S. hotels

06-21-2021

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Trends & Research

5 Takeaways From April’s Digital Price Index

The April 2019 Adobe Digital Price Index (DPI) is out.

04-24-2019