Adobe Presenting Partner of AdTech Track at Advertising Week New York; Here’s What to Expect

At Advertising Week New York, we’ll focus on how the digital advertising industry has evolved over the past 25 years — and where it’s going next.

More than ever, the advertising industry requires ads to be truly engaging, smart, and targeted. The path there requires brands and agencies to commit to delivering connected advertising experiences, and that’s the message we’re bringing to the 16th edition of Advertising Week later this month.

Advertising Week is a weeklong industry gathering full of inspiring ideas, amazing creativity, and technology, with 98,000 people expected to attend. We’re thrilled to be a part of it with seminars, executive engagements, a lounge with a photo booth, and special events. Check out each of the sessions below and add to your schedule if you are planning to attend:

• Redefining Your TV Advertising Measurement Strategy for the Future featuring Kyle Johnson, Advanced TV Measurement Lead, Adobe Advertising Cloud | Monday, Sep. 23rd at 11:30 a.m. – 12:10 p.m.
• Creating Truly Connected Experiences featuring Judith Hammerman, Head of Adobe Experience Platform and Audience Manager Sales | Monday, Sep. 23rd at 5:00 p.m. – 5:40 p.m.
• AdTech Track Introduction followed by Millennials, Gen-Xers and Boomers Reflect on 25 Years of Digital Advertising – featuring cross-generational research insights. Hosted by Keith Eadie, VP & GM, Adobe | Advertising Cloud | Tuesday, Sep. 24th at 9:05 – 9:55 a.m.

Event location: Advertising Week New York City at AMC Lincoln Square (1668 Broadway (at 68th St), New York, NY)

Don’t miss: Adobe Advertising Lounge on the 4th floor of AMC Lincoln Square.

Contact your Adobe sales rep for more information or to request a pass.