Adobe Advertising Cloud
Adobe Presenting Partner of AdTech Track at Advertising Week New York; Here’s What to Expect
More than ever, the advertising industry requires ads to be truly engaging, smart, and targeted. The path there requires brands and agencies to commit to ...
09-13-2019
Adobe Announced as AAF’s 2020 National Student Advertising Competition Sponsor
We are thrilled to announce that Adobe has been named by the American Advertising Federation (AAF) as the corporate sponsor for the 2020 National Student ...
06-13-2019
What TV Advertisers Can Learn From Baseball
The advertising industry is stealing a page from baseball’s playbook — the Billy Beane playbook of data-driven decisions, to be exact.
10-02-2018
Enhancing Fan Engagement
When a major sports organization wanted to boost fan engagement, it came to Havas for guidance. The organization wanted to excite fans about viewing upcoming ...
03-14-2018
Engaging Audiences with Captain Obvious
Hotels.com brought this unique video to life by working with creative agency CP+B London, as well as Adobe Consulting to build a distinctive experience using ...
09-06-2017
Engaging Cord-Cutting Voters With Adobe Advertising Cloud
Political candidates, political action committees (PACs), and issue advocacy groups are having a tougher time reaching voters because of cord cutting — the practice of ...
05-18-2017
