Adobe jumps into top 20 on Interbrand’s 2023 Best Global Brands list
Today, Interbrand announced the Best Global Brands list of 2023, and thanks to our customers, partners, and creative community, we’re honored to have moved up to number 17, and to be one of the Top Rising Brands for the eighth year in a row. We first appeared on the list in 2009 at number 95 (!) — and have been steadily on the rise ever since, making advancements in our brand and brand identity to be more distinct, recognizable and visible in the world.
The annual BGB list is the industry’s gold standard of global brand strength, recognizing brands that are “achieving bold transformation that drives lasting economic value through brand strength”. Interbrand’s methodology includes analysis of the brand’s financial performance, the role the brand plays in purchase decisions, its competitive strength, and ability to create customer loyalty.
A leader in creativity, innovation, and corporate responsibility
The recognition of our brand is a testament to our belief that by harnessing the best of Adobe — our people, platform, creativity, and innovation — we can continue to make meaningful, lasting change in the world.
Adobe is committed to living our brand values and our premise of “Creativity for All” through our products, our actions, and the organizations we support. We’re proud to show up strong as a leader in innovation and ESG (environmental, social and governance factors), and to be consistently leading the way in creativity through ground-breaking technology, like the launch of Adobe Firefly, the world’s most advanced AI image generation model, designed for safe commercial use.
“Building a brand is not just about advertising—it’s about creating that meaningful relevance and lasting connection with your customers."
-Heather Freeland, Chief Brand Officer, Adobe
Our commitment to driving change in ESG through diversity, equity and inclusion — giving everyone, everywhere access to the tools, skills and platforms they need to share their stories, and to designing technology that is ethical, responsible and inclusive, making an impact across AI Ethics (through the Adobe-led Content Authenticity Initiative), accessibility and sustainability — being named to CDP’s Climate Change ‘A List’ for the eighth time.
Success today requires innovative leadership to ensure ongoing evolution in an ever-changing landscape, and Adobe is up for the challenge. Heather Freeland, Adobe chief brand officer, spoke with Interbrand about prioritizing the evolution of a brand to contribute to long-term business growth: “It isn’t creativity for all unless you’re lifting up the voices of those who might not normally have one." At Adobe, we believe that focusing on relationships and getting personal helps us to succeed.