Today, Interbrand announced the Best Global Brands list of 2023, and thanks to our customers, partners, and creative community, we’re honored to have moved up to number 17, and to be one of the Top Rising Brands for the eighth year in a row. We first appeared on the list in 2009 at number 95 (!) — and have been steadily on the rise ever since, making advancements in our brand and brand identity to be more distinct, recognizable and visible in the world.
The annual BGB list is the industry’s gold standard of global brand strength, recognizing brands that are “achieving bold transformation that drives lasting economic value through brand strength”. Interbrand’s methodology includes analysis of the brand’s financial performance, the role the brand plays in purchase decisions, its competitive strength, and ability to create customer loyalty.
A leader in creativity, innovation, and corporate responsibility
The recognition of our brand is a testament to our belief that by harnessing the best of Adobe — our people, platform, creativity, and innovation — we can continue to make meaningful, lasting change in the world.
Adobe is committed to living our brand values and our premise of “Creativity for All” through our products, our actions, and the organizations we support. We’re proud to show up strong as a leader in innovation and ESG (environmental, social and governance factors), and to be consistently leading the way in creativity through ground-breaking technology, like the launch of Adobe Firefly, the world’s most advanced AI image generation model, designed for safe commercial use.