Celebrating our recognition as a Top Global Brand: A journey of community and innovation
We are excited to share that Adobe has been named #17 on Interbrand’s Best Global Brands of 2024, an industry leading list celebrating brand value. This also marks the ninth consecutive year that Adobe has been designated as a “top rising” brand. Interbrand’s methodology includes analysis of the brand’s financial performance, the role the brand plays in purchase decisions, its competitive strength, and ability to create customer loyalty. We couldn’t be prouder of these recognitions, which celebrate the strong connections Adobe has continuously built with our global community as we cultivate a brand that inspires people to unleash their creativity through cutting-edge technologies.
For over four decades, billions have counted on Adobe to deliver groundbreaking innovations that help bring their ideas to life. Over the years, we’ve built our reputation as a catalyst for creativity, consistently delivering cutting-edge technology that enables people to express themselves creatively, sustainably, and responsibly.
As we’ve evolved and driven positive transformation across our industry and society, our core values remain at the forefront of who we are, shaping our goals and defining how we achieve them. At the heart our mission is a simple yet powerful commitment to empowering Creativity for All, and our brand is a testament to our belief that by harnessing the best of Adobe — our people, platform, and innovation — we can make meaningful, lasting change in the world.
Delivering technology that inspires
The creative community isn’t just a part of the Adobe story — they are the Adobe story. Every initiative we undertake aims to support creators, innovators, and changemakers of all backgrounds with the tools, resources, and platform to share their unique perspectives with the world in dynamic ways.
When people feel respected and included, they’re able to be more creative and successful, which is why we’ve invested in creating accessible products, innovating responsibility and solving for bias in our products, and remaining dedicated to creating positive change through philanthropy, products, that enables the world to be a more equitable place.
Our unwavering commitment to our values isn’t just the right thing to do, but it’s also propelled our innovation, enabling us to deliver solutions that empower our customers to achieve more than ever before — faster, better, and on a larger scale. Adobe GenStudio assists marketers with designing personalized content, at scale, all in one place that can be shipped out in seconds. Over 43 million students and teachers now can create fun, colorful posters and flashcards with Adobe Express. With AI assistant in Acrobat, people now have the power to unlock the wealth of information captured in billions of PDFs that exist.
Innovating responsibly
Adobe is dedicated to responsibly developing tools that empower creators to express themselves while protecting their privacy, security, and ownership of their work. We believe creativity is a uniquely human trait, and our creator-driven approach to innovation prioritizes the rights of the creative community.
That’s why we just released a new, free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution for their work with Content Credentials, a digital nutrition label for content. Since founding the Content Authenticity Initiative in 2019, Adobe had championed the widespread adoption of Content Credentials as the industry standard for transparency in digital content. Adobe’s customer-centric AI ensures commercially safe solutions that enhance, rather than replace, human creativity.
Bringing Creativity to All to life
As the creativity company, we’re uniquely committed to driving impactful community programs and partnerships that empower creators with access to opportunity. Through initiatives like our global Creative Residency Program, in collaboration with esteemed institutions such as MoMA and V&A, as well as the Sundance Ignite and Women to Watch fellowships. Additionally, we partnered with USC Annenberg to create the Inclusion List,, a data-driven ranking that exemplifies our dedication to fostering meaningful change in the television and film industries, ensuring that all creators feel represented and supported. We’re also working to help address the inequity in funding and career and training opportunities that exist today across the entertainment industry, introducing our first-ever Adobe Film & TV Fund. Further, we address educational inequities head-on by collaborating with Minority Serving Institutions, career readiness nonprofits, and our Student Athlete Micro-Internship program.
As we move forward, we’re more committed than ever before to bringing new ways to create, to innovate, to come together as a community, and to make a difference in the industry. The strength of our brand is a testament to our belief that by harnessing the best of Adobe — our people, platform, creativity, and innovation — we can continue to make meaningful, lasting change in the world.