Meet Firefly Video Model: AI-Powered creation with unparalleled creative control
At Adobe, our mission has always been to empower creativity through tools that give anyone the ability to express their ideas and tell their story. Today, we are expanding this vision with the launch of the Adobe Firefly Video Model, the only generative AI model that is IP-friendly and commercially safe, and the expansion of creative control in the Firefly web app which empowers anyone, at any skill level, to explore, ideate and bring their creative vision to life.
With the addition of Firefly Video Model in beta, we’ve built Firefly for multi-modal creation, bringing together video, image, and vector generation all in a single application to streamline your creative flow. Generate an image and turn it into stunning video, quickly translate audio into several new languages, and write a text prompt to create a video clip with exactly the style and camera angle you want all within Firefly.
“As a filmmaker, it’s important that the tools I use are crafted with integrity and a deep respect for artists — and Adobe’s commitment to this is clear with Firefly. Throughout my career, Adobe’s products have been instrumental in unlocking my creativity, helping me achieve a high level of artistic expression and narrative depth, and ultimately bringing powerful stories to life.”
- Dave Clark, Chief Creative Officer of Promise
By combining the new Firefly Video and Audio models with our existing Image, Vector, and Design models, Firefly provides the quality, control, and commercial safety that professional creatives require for work throughout their creative lifecycle — from ideation to production. Integration with professional tools like Photoshop web and Adobe Premiere Pro, along with the persistent accessibility of your generation history allows you to efficiently transform concepts into finished assets across your favorite Creative Cloud applications.
“Film is an inherently technical medium, and I’ve always embraced new tech, including artificial intelligence, in my work. As someone who went to art school before transitioning to a career in filmmaking, I believe that protecting the rights of artists always comes first. Adobe has kept their word to create a safe place for creatives, and their approach with the Firefly Video Model promises a better future where we can build innovative AI tools that don’t alienate artists along the way.”
- Paul Trillo, Filmmaker
We are also announcing two new offerings — Firefly Standard and Firefly Pro — that give you access to premium Firefly video and audio features. All Firefly plans include unlimited access to Firefly imaging and vector features and tiered capacity for premium video and audio features, so you can choose the right capacity you need to bring your creative projects to life. And we're not stopping there — coming soon, Firefly Premium will provide even more audio and video capacity for high-volume creators and teams who want to push the boundaries of what's possible.
Put your ideas into motion with Firefly Video Model.
We've been blown away by what our beta users have already achieved with the Firefly Video Model — both by creating within Firefly web app and taking their imaging and video creations further into Photoshop, Illustrator and Premiere Pro. Not only is Firefly built with unprecedented creator protection, but it also transforms how you bring your creative vision to life. This isn't just another video tool — we've revolutionized the creative workflow and watching our community generate custom b-roll that exactly matches their vision, crafting dynamic visual effects, and designing motion elements, all while maintaining complete creative control. And there's more — whether you need to bridge content gaps in your timeline or enhance existing footage with new elements, Firefly Video Model empowers you to achieve your creative vision with efficiency and precision.
- Nik Kleverov, Chief Creative Officer, Native Foreign
Firefly is great at generating dynamic landscapes, from sweeping natural vistas to detailed urban environments. The model also demonstrates remarkable capability with animal motion and behavior, atmospheric elements like weather patterns and particle effects, and mastering both 2D and 3D animation, offering new possibilities for motion design and visual storytelling. Like many AI models, Firefly is still refining its capabilities with human-centric content and we're actively working to improve quickly in this area. You can find best practices and tips as our model evolves in the learn content accessible within Firefly and our help resources.
Lets take a look at all of this new value in action — all generations shown below were created with Adobe’s Firefly Video Model and were generated in less than 90 seconds.
Landscapes: Capture the breathtaking beauty of diverse landscapes, from serene mountains to vibrant cityscapes, with our generative AI video model.
Atmospheric Elements: Enhance your videos with stunning atmospheric elements to showcase misty mornings, flickering flames, and dramatic storm clouds, all generated with precision.
Animals: Bring the wild to life with realistic and captivating animal footage, showcasing the majesty of nature's creatures in their natural habitats
2D & 3D Animation: Create engaging animations effortlessly, transforming your ideas into dynamic and visually appealing stories with our advanced AI tools.
Following Adobe's commitment to responsible AI development, the Firefly Video Model maintains the same commercial safety standards as our Imaging, Design, and Vector Firefly models. It is trained exclusively on properly licensed content — never on Adobe users' content — ensuring creators can work with complete confidence. The model now supports 1080p resolution for production-ready output, with a faster ideation model planned for a future release.
"Adobe’s generative AI video tools have been transformative for our creative and post-production workflows at Versus. They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever. The ability to automate time-consuming tasks has unlocked all new efficiencies and given back time to the creative process, allowing us to further push the limits of storytelling."
- Justin Barnes, Executive Creative Director & Partner, Versus Creative Studio
Reinventing video workflows with complete creative control
You can control even more details with advanced camera settings such as camera angle, shot angle, and motion. You can choose from either vertical or horizontal aspect ratios. To better guide video generations, you have the ability to add keyframes at the start and end or generate an image in Text to Image to then easily open in Generate Video as the starting keyframe. You can also leverage Firefly-powered features in Adobe Creative Cloud, such as Generative Fill in Photoshop and Generative Remove in Lightroom , to edit photos making it easier to bring them to life with the video model.
“I’m really excited by the AI products that Adobe is developing for filmmakers. As an editor, it’s my job to stay on top of new technologies that expedite the creative process and get us closer to seeing what’s in the mind of the filmmaker on screen. My philosophy with editing is to get the offline edit to 85 percent of the way there with color, sound, and vfx so my clients can watch an edit and focus on the story and not be distracted by roughness. Sometimes that means futzing with sound or dabbling with color or maybe trying my hand at some temp VFX. Premiere Pro features like Enhance Speech, Media Intelligence, and now Generative Extend help me get the edit there faster — so we have more time to dig into the edit and creative with my collaborators down the pipeline. These tools will help remove some of the tedium of the process allowing us to focus on what’s ultimately going to affect the audience most.”
-Ernie Gilbert, Filmmaker (editor, A24’s Opus)
Seamlessly convert images into high-quality video clips and generate b-roll to fill gaps in your timeline with Image to Video, ensuring a smooth and professional workflow.
Develop compelling storyboards and pitch concepts with ease, using Generate Video in the Edit menu of Text to Image to seamlessly visualize and refine your creative ideas.
Guide your video creation process by setting precise starting and ending keyframes, ensuring consistent and visually cohesive results.
Even more creative control in image generation.
Firefly gives you the ability to fine-tune the details to create images that match your imagination, adjust composition, use photorealistic styles, change the mood and lighting, and produce high-quality images with the most advanced creative controls yet.
The Text to Image interface in Firefly has been redesigned to streamline the creative process. You can now generate, refine, and review your previous creations all within the Text to Image module.
With the new Scene to Image module, you can seamlessly blend 3D shapes into creative workflows by building structure references directly within Text to Image, creating precise visual guides using intuitive 3D tools.
Go global with your audio
We’re excited to bring you Translate and Lip Sync, a new way to help you break down language barriers for a global audience. You can now translate and dub videos into multiple languages while preserving the original speaker's vocal style. This technology automatically adjusts mouth movements to match the translated audio, maintaining authentic expression and timing across languages. Whether localizing marketing content, educational materials, or entertainment media, you can efficiently produce multilingual versions of your content without sacrificing quality or authenticity. Translate Audio and Translate Video are available today in 20+ languages, with Lip Sync functionality only available to enterprise customers.
Firefly in all your favorite apps, making ideation to production easier and faster than ever.
No matter where you start a project, Firefly is connected and accessible anywhere you are so you can move from ideation to production faster. Easily access your Generation history in Firefly to pick up where you left off or export directly into Photoshop Web and Express — perfect for enhancing presentations with dynamic elements, creating engaging social media content, and streamlining your creative workflow across multiple platforms.
New Firefly offerings for premium audio and video generative features
We're thrilled to introduce our new Firefly plans that open up a world of premium AI capabilities. Now you can dive into video generation and audio translation right from the Firefly web app — and that's just the beginning. We'll be rolling out even more premium features across our creative applications throughout the year.
The best part — we're offering special early access pricing that includes unlimited access to our standard imaging and vector features and tiered capacity to our premium video and audio generative features. Sign in with your Adobe ID to explore premium video and audio features. You can either try Firefly's capabilities first and then choose a plan or directly select a plan that's right for you here.
We've launched two exciting options right out of the gate — Firefly Standard and Pro are available now, with our Premium plan coming soon for those who want to push their creativity even further. Whether you're working on passion projects or managing large-scale content creation, we've designed our plans to scale with your ambitions. Think of it as your creative fuel tank — each month you'll get a fresh set of credits to power your premium features.
IP-friendly, production ready.
Adobe Firefly, our family of generative AI models, are built on licensed content, such as Adobe Stock and public domain content where copyright has expired ensuring commercial safety for your creations. We won't train our foundational Firefly models on customer content.
We are working to create a future where creators' rights are protected, there is transparency around how content is made and edited, and customers have the choice to use our Firefly models that are IP-friendly and commercially safe as well as the option to leverage third-party models safely in our tools and services.
We are committed to being a trusted partner for creators, integrating technology into our tools in ways that respects and supports the creative community. We take a creator-first approach to AI innovations, ensuring that our AI features are built in accordance with the company’s AI Ethics principles of accountability, responsibility, and transparency.
Making creative AI better, together.
We want to hear from you on how to best enhance our models and introduce new innovations to the creative community. Connect with us on Discord to stay informed, share your work, and help shape the future of creative AI. Our Discord community members receive regular updates about new capabilities and opportunities to test beta features.