Learn more about building your brand at MAX 2025
To stand out in today’s ultra-competitive landscape, nothing compares to the impact of branding. But it’s an area that too many entrepreneurs, creators and small businesses struggle with. That’s why at this year’s Adobe MAX, the world’s leading creativity conference, we’re adding a new learning track focused on building your brand.
We’ll help you create an authentic brand identity, supported by a compelling brand story, that cultivates emotional bonds with your audience. You’ll learn how to craft an original brand vision and gain tools to create on-brand content, reinforce trust, and increase recognition of your brand. You’ll also hear from brand luminaries who have gone through major rebrands and can provide the practical, how-to knowledge you need.
Learn more about attending Adobe MAX
The Branding track is for creative professionals, business leaders and decision makers, social media content creators, communicators, and marketers — in short, anyone interested in creating or revamping personal or corporate brands, maximizing audience reach, and creating on-brand marketing content.
Your branding toolbox
Beyond big ideas, day-to-day branding work is in the details. Choose sessions in the Branding track to develop your skills and gain the tools you need to implement brand identity across all marketing and social channels and create content that aligns with your strategy. You’ll learn the latest tips and tricks for expressing your brand with Illustrator, Photoshop, Firefly, InDesign, and Adobe Express.
Featured sessions in the Branding track
- How the Things You Make Shape Brand Connection with Your Audience: Brands live in our hearts and minds. Renowned industrial designer Robert Brunner, founder and creative director of Ammunition, explains how emotions are the high-level currency of brands, and how the best products establish relationships with people.
- The Brand Mindset: How Great Brands Think, Not Just Look: Today’s most resonant brands aren’t built — they’re lived. As branding shifts from static assets to adaptive ecosystems, designers must think beyond logos and guidelines. Join award-winning visual strategist Kladi Vergine to explore the future of dynamic branding.
- Designing a Killer Brand: Behind the Story and Process: Creating a brand that continuously captures attention is critical—and more challenging than ever. Which brands are getting it right, which are falling short?
Curated learning tracks are a perfect way to begin planning your custom conference agenda. You can browse all eight tracks in the session catalog. Remember to check back as we add new sessions — we want you to get the most out of your time at MAX.
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