Learn more about building your brand at MAX 2025

Group of people attending Adobe MAX.

To stand out in today’s ultra-competitive landscape, nothing compares to the impact of branding. But it’s an area that too many entrepreneurs, creators and small businesses struggle with. That’s why at this year’s Adobe MAX, the world’s leading creativity conference, we’re adding a new learning track focused on building your brand.

We’ll help you create an authentic brand identity, supported by a compelling brand story, that cultivates emotional bonds with your audience. You’ll learn how to craft an original brand vision and gain tools to create on-brand content, reinforce trust, and increase recognition of your brand. You’ll also hear from brand luminaries who have gone through major rebrands and can provide the practical, how-to knowledge you need.

Learn more about attending Adobe MAX

The Branding track is for creative professionals, business leaders and decision makers, social media content creators, communicators, and marketers — in short, anyone interested in creating or revamping personal or corporate brands, maximizing audience reach, and creating on-brand marketing content.

Your branding toolbox

Beyond big ideas, day-to-day branding work is in the details. Choose sessions in the Branding track to develop your skills and gain the tools you need to implement brand identity across all marketing and social channels and create content that aligns with your strategy. You’ll learn the latest tips and tricks for expressing your brand with Illustrator, Photoshop, Firefly, InDesign, and Adobe Express.

Curated learning tracks are a perfect way to begin planning your custom conference agenda. You can browse all eight tracks in the session catalog. Remember to check back as we add new sessions — we want you to get the most out of your time at MAX.

Register now