Creativity

Collage of images created using Adobe Firefly.
adobe max

Adobe advances creative ideation with the new Firefly Image 3 Model

The new Adobe Firefly Image 3 Model — available as of today in beta in the Firefly web app, Adobe Photoshop, and in Adobe InDesign — brings new levels of creative expression and control to all.

04-23-2024

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Still image from The Korean-Canadian director’s one-minute film, What Did They Say?

Awards

Filmmaker Kevin Jin Kwan Kim shares personal stories about the immigrant experience

Adobe MAX Creativity Award honoree for Storytelling used Adobe Creative Cloud apps to create his winning short film "What Did They Say?"

02-04-2025

A room with green machines and objects Description automatically generated

3D

Introducing unmetered access to Substance 3D Assets: Access what you need, when inspiration strikes

Adobe Substance 3D subscribers now have unmetered access to the full library of nearly 20,000 materials, models, and lighting environments without point management.

01-29-2025

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Insights and Inspiration

Creativity with AI: New report imagines the future of student success

Adobe and Advanis released the Creativity with AI in Education 2025 Report, which offers valuable insights into how fostering creativity in the classroom can enhance academic achievement, career readiness, and personal growth for students.

01-22-2025

Meet Manal Elias, mixed media master and Adobe MAX Creativity Award honoree

Awards

Meet Manal Elias, mixed media master and Adobe MAX Creativity Award honoree

Creative director’s designs for VidCon 2024 earn award for Mixed Media

01-16-2025

Live Co-Editing in photoshop.

Photoshop

Photoshop unlocks creative collaboration with Live Co-Editing, join the private beta!

Sign up for the private beta for Live Co-Editing! Try this new innovation, invite others to edit and collaborate together simultaneously, and share your feedback.

01-14-2025

Art from Adobe Creative Residents on display.

Adobe Life

Adobe Creative Residency: Expanding opportunity for the next generation of creators

This week we announced our next cohort of Adobe Creative Residents. Adobe's Creative Residency program aims to empower the next generation of creators by providing them with opportunities to learn, develop, and showcase their creative work. The program has expanded through a multi-year collaboration with world-class art institutions, including the Museum of Modern Art (MoMA) in New York, the Victoria & Albert Museum (V&A) in London, the Museum of Art & Photography in Bangalore, the National Museum of Art Japan, and The Museum of Image and Sound in Sao Paulo.

01-14-2025

Outdoor dancing.

Creative Inspiration & Trends

Celebrating small wins: The Adobe Stock Minorstones collection

Traditional ideas about when and how to achieve life milestones are changing for a growing number of people. The Adobe Stock Minorstones Collection presents a diverse range of still and motion visuals and graphics that show a wide variety of people learning new skills and celebrating life changes and accomplishments in a wide variety of environments.

01-07-2025

A vibrant, futuristic illustration with a glowing neon lightbulb at the center and silhouetted individuals working.

APAC

A new era of creativity: AirAsia brand co.’s CEO shares 4 principles for businesses embracing generative AI

AirAsia brand co. CEO Rudy Khaw shares his creative principles for leveraging generative AI as a collaborator.

12-20-2024

A surreal and vibrant composition with large floating human faces and intricate gold ornament, surrounded by abstract shapes and colours.

APAC

Inside AirAsia brand co.’s bold move to appoint Ta-ku as Creative Director

AirAsia brand co. appoints Ta-ku as Creative Director, embracing storytelling and technology while redefining brand engagement.

12-20-2024

Image of a green couch with a lamp next to it.

3D

Substance 3D updates: More control over generated marketing images, better collaboration through 3D Viewer and more

Adobe Firefly in Substance 3D Stager now offers enhanced controls, new Substance 3D Viewer (beta) features, and insights to simplify marketing image creation and digital product design.

12-20-2024

Block arrow engraved with 2024 pointing towards a new block with 2025 on it

Leadership

Looking back, moving forward: 2024 highlights and 2025 predictions

Simon Morris, Adobe’s VP of International Marketing, reflects on 2024’s transformative innovations and looks ahead to 2025’s trends.

12-18-2024

Image from “Mom, How Fresh I Am,” the 2024 Adobe MAX Creativity Award honoree for Animation. Image source: Gabriele Calvi.

Awards

Gabriele Calvi makes a case for fresh, clean fun

2024 Adobe MAX Creativity Award honoree for Animation shares his creative career inspirations, experience, and how Adobe tools helped him create his winning project

12-17-2024

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