Building a side hustle or creative passion? Check out the new Adobe MAX Creator Track
Whether you’re just starting to explore a creative passion, interested in taking your side hustle full-time, or already thriving and ready to learn some new tricks, the new Adobe MAX Creator Track will help you take your skills, and your content, to the next level.
Increase your reach and impact
Adobe MAX is the world’s premiere creative conference and brings together creative people from around the globe. In MAX Creator Track sessions, you’ll learn how to create mobile-first content, design for success across platforms like TikTok, Instagram, and YouTube, and use AI to take your ideas even further. You’ll discover how to stand out with a strong visual identity, turn viral moments into steady income with smart monetization, and make the leap from side hustle to full-time gig. You’ll also get the scoop on protecting your work, staying ahead of trends, and building real community around your content — plus you’ll hear first-hand from creators who’ve shaped online culture with powerful visual storytelling.
Expand your skills and toolkit
Get hands-on experience with cutting-edge features and learn innovative ways to streamline your workflows with tools including Adobe Firefly, Adobe Photoshop on mobile, Adobe Express, Adobe Premiere Pro, Adobe Lightroom on mobile, and Acrobat Pro DC.
Here are some of the top sessions on the Creator track:
Scrappy, Smart, and Human: The Future of Storytelling
Johnny Harris, journalist & co-founder of Newpress, invites you inside the storytelling ethos that drives his work — one that prioritizes curiosity over clicks and stories over soundbites. He shares practical tools and techniques for creating the kind of impactful narratives that have attracted over 7 million followers to his YouTube channel.
Passion Pays: Turning What You Love into What You Do
What happens when you chase what you love with everything you’ve got? For Colt Kirwan, it started with watching YouTubers, led to working behind the camera for those very creators, and eventually inspired him to step in front of the lens himself. Colt shares his experience breaking into the social media space and turning it into a career.
Empowering Creatives: Education & Industry in the Age of AI
Discover how the Parsons School of Design and Adobe are shaping the next generation of creative leaders. Join Jeongki Lim, dean, Parsons School of Design and Hannah Elsakr, VP, GenAI New Business Ventures, Adobe, for an inspiring discussion of the skills, tools, and mindsets needed to thrive in an AI-driven world.
Explore all Creator Track sessions and register today.
Connect with your community of creators
At MAX, you’ll meet seasoned creators, industry pros, and like-minded entrepreneurs who get what it’s like to grow a creative business in today’s fast-moving digital world. Attend networking events like the Welcome Reception and Bash, and save time to visit the Creator Playground and explore the Creative Park to connect with the talented attendees around you, talk to product experts, and explore all the great ideas from our sponsors.