Alexandru Costin

Alexandru Costin is Vice President, Generative AI and Sensei at Adobe and is charged with building and integrating generative AI models into Adobe’s creative tools, and building AI and Machine Learning data, training and inference technologies and infrastructure for Adobe Research and Applied Research.
Alexandru and his team most recently spearheaded the launch of Adobe Firefly, the company’s first Generative AI model, designed to empower customers of all experience levels to generate high quality images and stunning text effects. Adobe Firefly has become the world’s most popular AI image generation model designed for safe commercial use, in record time. Firefly is currently being integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.