Carl Sandquist
How to Measure and Optimize Your App for Over-the-Top (OTT) Devices
If there’s one thing consumers love more than content, it’s having the ability to control it.
07-20-2016
Four Ways Location-Based Marketing Will Help Your Mobile Strategy
It’s no secret that the vast majority of consumers are carrying mobile devices in some form. It’s also not a stretch to recognize that marketers ...
07-18-2016
Measuring and Optimizing for Wearables: Take Your App to the Next Level
Wearables have come a long way since Dick Tracy’s two-way wrist radio or Maxwell Smart’s shoe phone. Such connected devices were once little more than ...
06-20-2016
Marketing Across Wearables And OTT Devices: Should Your Brand Take The Leap?
From smartphones and wearables to smart televisions and connected devices, consumers seem to be addicted to anything digital. That’s not necessarily a bad thing—we live ...
06-01-2016
Mobile Beacons: How to Measure Their Effectiveness
Some announcements made by Apple turn out to be every bit as big as the hype they put into it (e.g. the release of the ...
09-12-2014
Launching Your Mobile App — Count (and Measure) the Ways
If you have a smartphone, you are familiar with the “regular” way to launch an app: You click on the app icon on your home ...
02-27-2014
Context Data and Adobe Mobile Analytics: Change is Good
“Change is the law of life and those who look only to the past or present are certain to miss the future.” — John F. ...
11-12-2013
The Ins & Outs of Mobile App Call Types
As a Consultant I often review mobile app analytic implementations of Adobe’s customers. Often I find that what was implemented and the subsequent data being ...
08-09-2013
Are you measuring your Push Notifications?
Whether being updated about the status of your online order or notified that the running shoes you’ve been eyeing all season finally went on sale, ...
04-10-2013
Hybrid Apps: Making Whole Two Halves
Whether you know it or not, you likely have used a hybrid app on a smartphone or tablet. Hybrid apps often appear like “regular” apps, ...
02-14-2013
Responsive Web Design and Web Analytics
Over the last year or so Responsive Web Design (RWD) has gained sizable attention within the web world. With the rising tide of smartphones and ...
11-20-2012
