Becky Tasker

Becky Tasker is Senior Manager of Account-Based Marketing and Go-to-Market strategy at Adobe. In this role, she leads a team which identifies account behaviors, derives insights, and makes recommendations for account-based strategies across Adobe’s marketing and sales organizations. In a past life, Becky crafted email marketing strategies for Fortune 500 retailers and directed an email program for an online B2C retailer.

Getting Experience Data to the Sales Team for More Personalized Interactions

Analytics

Getting Experience Data to the Sales Team for More Personalized Interactions

It’s not easy for companies to equip their internal sales teams with the right tools to personalize interactions with prospects and customers. Our company is ...

11-20-2018

2016 Holiday Shopping: Up-To-The-Minute Data From ADI

Trends & Research

2016 Holiday Shopping: Up-To-The-Minute Data From ADI

Adobe Digital Insights has released additional facts about the overall season. Actual holiday results continue below.

11-27-2016

Adobe’s 2016 Holiday Shopping Predictions: Tips for Capitalizing on 2016’s Holiday Shopping Season

Trends & Research

Adobe’s 2016 Holiday Shopping Predictions: Tips for Capitalizing on 2016’s Holiday Shopping Season

In the short span of 61 days — November 1 to December 31 — a large number of transactions will occur between consumers and brands, ...

10-27-2016

Data, the Ultimate Storyteller

Analytics

Data, the Ultimate Storyteller

I was recently tasked with putting together a “best of the best” report for the Asia Pacific region. Best of the best reports are analyses ...

09-06-2016