Blake Elmquist

Blake Elmquist is a Senior Product Marketing Manager for Adobe Primetime, leading go-to-market strategy for Adobe’s multiscreen video and advertising solutions. Before Adobe, Blake held roles in corporate strategy and brand marketing in the CPG, airline and hospitality industries. Blake earned his MBA from the University of Texas, McCombs School of Business and received a BBA, with Honors, from SMU. Blake spends his free time balancing an insatiable appetite for Tex-Mex cuisine and the Dallas Cowboys.

Single Sign-On for TV Everywhere Drives Record Viewing Numbers

Media & Entertainment

Single Sign-On for TV Everywhere Drives Record Viewing Numbers

Adobe Primetime developed single sign-on (SSO) functionality for TV Everywhere (TVE) to make it easier for pay-TV subscribers to watch their favorite shows online. This ...

11-28-2017

Data-Driven Advertising is Key to TV’s Survival, Part 2

Media & Entertainment

Data-Driven Advertising is Key to TV’s Survival, Part 2

Data-rich digital giants like Facebook and Google have done a better job than traditional TV providers at enabling advertisers to target precise audience segments and ...

11-27-2017

Multiscreen TV Advertising: Rethinking the Way We Transact and Measure

Experience Cloud

Multiscreen TV Advertising: Rethinking the Way We Transact and Measure

Adobe Primetime recently hosted a panel discussion at Adobe Summit about how media buyers and sellers transact and measure multiscreen TV advertising. The discussion provided ...

05-09-2017

Cable Subscribers Agree: ‘I Want My TVE!’

CMO by Adobe

Cable Subscribers Agree: ‘I Want My TVE!’

Adoption of TV Everywhere (TVE), a feature that allows cable subscribers to watch streaming video on smartphones, tablets, and connected devices, is primed for rapid ...

12-16-2016

The Future of TV Everywhere

Experience Cloud

Adobe Predicts Accelerated TVE Growth on 5th Anniversary of Primetime Authentication

This year, Adobe’s TV Everywhere solution celebrates its 5th anniversary, and we’re proud of everything we’ve worked with customers and partners to accomplish. Over the ...

12-12-2016