Video

Firefly AI Assistant now available in public beta

Adobe's Firefly AI Assistant, powered by Adobe’s creative agent, is now in public beta. Describe what you want to create, and the assistant orchestrates workflows across Photosho…

Adobe extends leadership in video: unleashing new AI-powered creation in Firefly, reinventing color for editors in Premiere

Adobe unveils new AI video tools in Firefly, Color Mode in Premiere, and Frame.io Drive to transform how creators make video.

The age of creative agents — and the rise of the creative director

With Adobe Firefly AI Assistant, the age of creative agents is here.

Introducing Firefly AI Assistant – a new way to create with our creative agent

Firefly AI Assistant brings the power of Adobe’s creative tools into one conversational interface—helping you move from idea to outcome faster with agentic AI.

2026 Oscar-nominated filmmakers on why they chose Adobe

Discover how 2026 Oscar-nominated films used Adobe tools to streamline workflows, manage complexity and bring powerful stories to life.

Sundance Dispatch: Expanding creative expression in filmmaking with generative AI

Explore two real-world case studies showing how independent filmmakers use Adobe Firefly and Creative Cloud to expand creative expression, compress production timelines, and brin…

Expanding access to storytelling: Adobe Film & TV Fund goes direct to creators with nearly $10M in contributions and product donations

The Adobe Film & TV Fund is expanding its commitment to supporting diverse storytellers by providing nearly $10 million in grants and product donations to filmmakers worldwide in…

Sundance Film Festival 2026: Creativity, Community, and the Power of Storytelling

The 2026 Sundance Film Festival highlights the importance of creativity, community, and storytelling, with Adobe returning as Presenting Sponsor to support independent filmmakers…

New AI-powered video editing tools in Premiere, plus major motion design upgrades in After Effects

Discover new AI-powered video editing tools in Premiere and powerful motion design upgrades in After Effects built to keep creators in flow