Carol Krol
Contributing Writer, CMO by Adobe

Top CIO Priorities In A Data-Obsessed Business Landscape
Balls in the air. Irons in the fire. Plates spinning overhead. Whichever analogy you choose applies to the growing number of technologies CIOs have to ...
01-21-2020

First-Party Data Fueling Brands’ Programmatic Strategies
Programmatic advertising is on track to become the most dominant form of digital advertising, evolving from a way for brands to unload excess inventory to ...
11-22-2019

Study: Only 25% Of CIOs Feel Their Work Is Differentiated From Competitors
With the pace of change happening in businesses today, America’s chief information officers(CIOs) can often feel like they are playing a never-ending game of catch-up.
11-08-2019

What An Effective Data Governance Program Looks Like
Data, data everywhere, and plenty for organizations to derive insights from—providing they have a strong framework in place to tame it. That’s where data governance ...
07-11-2019