Artificial Intelligence

abstract image of a face with colourful shapes floating around, symbolic of creativity and innovation.

APAC

AI in focus: Lessons from the last year and a guide for the future

Discover AI's impact in 2024, what’s next for 2025, and tips for integrating it responsibly into your workflows.

02-05-2025

AI created image of a city scape, technology and people in business.

Artificial Intelligence

AI, creativity and regulation: The three big questions we need answered

Discover how AI is reshaping creativity, the challenges of regulation and the role of tools like Adobe’s Content Credentials in ensuring authenticity and ethical innovation.

02-05-2025

Silhouette of person in front of many digital screens

Artificial Intelligence

Authenticity in the age of generative AI: Insights from Henry Ajder

AI advisor Henry Ajder unpacks how tools like Content Credentials are shaping a generative AI future grounded in trust and authenticity.

01-29-2025

A vibrant, futuristic illustration with a glowing neon lightbulb at the center and silhouetted individuals working.

APAC

A new era of creativity: AirAsia brand co.’s CEO shares 4 principles for businesses embracing generative AI

AirAsia brand co. CEO Rudy Khaw shares his creative principles for leveraging generative AI as a collaborator.

12-20-2024

Block arrow engraved with 2024 pointing towards a new block with 2025 on it

Leadership

Looking back, moving forward: 2024 highlights and 2025 predictions

Simon Morris, Adobe’s VP of International Marketing, reflects on 2024’s transformative innovations and looks ahead to 2025’s trends.

12-18-2024

AI generated image of bearded man writing.

Adobe MAX

5–Year anniversary of the Content Authenticity Initiative: What it means and what’s ahead?

Five years ago, at Adobe MAX 2019, we co-founded the Content Authenticity Initiative (CAI) with a mission of increasing trust and transparency online. Fast forward to today, at Adobe MAX 2024, and I couldn’t be more heartened to see how far we’ve come and how much we’ve learned over these past five years.

10-14-2024

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APAC

Exploring the impact of Generative AI on the Banking and Financial Service Industry in India

BFSI leaders at Adobe Best of Summit: India Addition shed light on the opportunities that generative AI is bringing to their sector.

09-26-2024

Digital illustrations of people around a desk.

Creativity

5 tips from EY’s CMO on creating AI-ready teams of the future

Top tips from EY Global Brand, Marketing and Communications Leader/Global CMO Karen Hopkins on how marketing leaders can build an AI-ready businesses.

08-27-2024

Panel of 4 people sitting up on stage.

Artificial Intelligence

Rebalancing trust in favour of AI’s potential

At Adobe’s Best of Summit Sydney, industry experts unpacked responsible innovation in the AI era.

08-02-2024

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APAC

Embracing AI in design: Top 3 tips from Creative Studio Lead at Virgin Australia

Zubair Khatry, Creative Studio Lead at Virgin Australia shares his thoughts on the role of AI in design and how it’s transforming the creative process.

07-23-2024

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APAC

Generation AI: Navigating the future of creativity with Serwah Attafuah

We caught up with multidisciplinary artist Serwah Attafuah for an artist's view on how generative AI is reshaping creative processes.

06-01-2024

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Artificial Intelligence

Generation AI: What does customer experience look like in the age of generative AI?

We spoke with leading experience makers from Asia-Pacific to hear how they are leveraging generative AI to reimagine the way they work and improve customer experience.

05-20-2024

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