Christopher Parkin
Business Continuity: Pivoting to New Demands While Preparing for the Future
These turbulent times are changing the lives of consumers and businesses alike, reinforcing the need for public and private companies and organizations to become more ...
03-30-2020
User-generated Content and Word of Mouth Marketing
**User-generated content and word of mouth marketing provide a new opportunity to integrate with analytics and demonstrate value. What are the unique challenges of UGC ...
03-24-2008
