John Bates
Adobe announces new AI capabilities to help businesses gain insights, transform data into digital experiences
Adobe is announcing how Customer Journey Analytics is extending the types of insights brands have access to with the introduction of new AI capabilities and ...
04-27-2021
Adobe unveils AI enhancements in Customer Journey Analytics
When we first introduced Customer Journey Analytics (CJA) as a new offering in Adobe Analytics, our hope was to help organizations see their blind spots. ...
12-09-2020
Adobe Analytics introduces mobile app
There is a common problem that exists in all organizations; Whether it is a large global brand, a specialty retailer, or a government agency, teams ...
08-11-2020
City National Bank goes digital to support its clients
Los Angeles in the 1950s was a period of immense growth. A population boom happened alongside infrastructure development such as the famed four-level freeway interchange. ...
07-24-2020
Adobe Analytics: The Next 10 Years
Ten years ago (2009), Adobe had just launched Photoshop CS4. Customers could get the new offering in a shiny blue box, and it was equipped ...
10-24-2019
Crocs Takes on Competitive Footwear Market
There are very few products that have such wide and universal appeal as Crocs. From collaborations with the likes of musician Post Malone, and fashion ...
03-25-2019
How a Seasoned Financial Services Firm Learned to Market like a Start-Up
Tech start-ups are famously good at using digital tools to create personalized experiences that engage with customers on a deep level.
03-25-2019
Adobe Analytics: A Sneak Peek Inside the Labs
At Adobe, we believe that AI and machine learning technologies are most valuable when it can amplify human intelligence. As the modern-day business environment becomes ...
05-03-2018
Data, Analytics, and Benchmarks — Making Sense of Experience Business Data
A large international retailer in the discount clothing and houseware niche came across an interesting piece of data while looking through their analytics. This company ...
12-13-2017
The Data Story Behind Really Knowing What Your Customer Wants
Shopping online for clothes is a great convenience, but not being able to virtually try on clothes is a problem. One company, ASOS, has solved ...
12-12-2017
The Rules Of Modern Attribution
There are a number of well-documented challenges with attribution in paid media. But as the digital marketing industry collectively works toward closing the loop, we ...
05-16-2017
Analytics Democratization — Putting Extraordinary Possibilities Into Everyone’s Hands
“Often, within big organizations, the number of people who truly understand what’s going on with the customer base is very, very small—there are two or ...
04-24-2017