Kevin Lindsay
Unlocking business growth with customer journey management
Customer journey management is complex. Brands need the right mix of technology and data to give customers the personalized experiences they expect.
09-14-2021
Adobe Named a Leader in 2019 Forrester Wave for Digital Asset Management For Customer Experience
The all-too-common refrain I hear from businesses today is “We have a content bottleneck.” Put another way, they’re saying they are struggling to achieve the ...
11-20-2019
How Fortune 500 Company CDW Fuels Steady Growth by Focusing on Customers
As the business world goes increasingly digital and customer expectations rise, companies face the ongoing challenge of evolving their businesses to organize around customer value. ...
06-18-2019
Savage X Fenty and Fabletics Drive eCommerce Success with Hyper Personalization
TechStyle Fashion Group has a unique leadership structure. Two CEOs lead the company: One is a technologist at heart, with a long history of creating ...
06-18-2019
IoT Technology: Keeping it Focused on the Customer Experience
Internet of Things (IoT) technology is all around us, yet most people are unaware of what IoT means for them. In fact, just a few ...
03-14-2018
Adobe Makes Voice More Personal
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive ...
02-27-2018
How Emerging Tech is Revolutionizing the Customer Experience
Experience-era customers expect the kind of enhanced brand interactions that are memorable and mind-blowing — and that takes some serious tech.
02-26-2018
Take the 2018 State of Artificial Intelligence (AI) in Personalization Survey
Over the course of 2017, I watched with fascination as interest in artificial intelligence (AI) grew exponentially in the world of digital marketing. AI refers ...
02-06-2018
5 Crystal Ball Predictions for Personalization in 2018
Welcome to 2018. If you’re like me, you can’t help but wonder what lies ahead in the world of customer experience (CX) and marketing. Which ...
01-23-2018
Take Your Data Science to the Next Level — Set It Free
Take Your Data Science to the Next Level — Set It Free
01-09-2018
The Feedback Is In: It’s Time for a Sustainable Business Strategy
Feedback. When I hear that word, I’m reminded of the Mad Men episodes in which ad firm Sterling Cooper would assemble a group of people ...
11-21-2017
Digital Transformation Paves the Way for Delivering Great Customer Experiences
Marketing across industry sectors is undergoing a profound digital transformation as companies implement customer-centric technology to deliver the right content to the right user at ...
10-17-2017