Pete Kluge
The last mile of the digital transformation of the document signing experience
Identity and trust services represent the last mile of the digital transformation of signature workflows for global enterprises, and the future of e-signatures. Over the next decade, implementation of identity verification and trust services will drive the last mile of the transformation of document approval and signing workflows and it’s an area that enterprises should be paying attention to.
06-08-2023
3 ways electronic signatures can improve customer experience and drive business impact
Seventy-two percent of Internet users say they would consider abandoning a brand that provides a disconnected customer experience. For many organizations, document approval and signature ...
11-12-2020
Adventures in Paid Search — Why Online Retailers Rely on Good Data to Lead the Way
When people use search engines online to find new hiking boots and outdoor gear, paid search ads pop to the top of their screens. These ...
03-26-2019
Taking Paid Search Performance to the Next Level with Adobe Advertising Cloud Search
Last year, Adobe introduced its next-generation Advertising Cloud Search platform featuring unique data access, artificial intelligence (AI), and easy-to-use workflows. This year, we are taking ...
03-26-2019
Adobe Advertising Cloud Search Expands Performance Optimization Capabilities
Search advertisers face increased complexity in planning and optimizing campaigns because there are massive amounts of data to process and limited resource to process it ...
03-12-2019
Artificial Intelligence — A Game-Changer for Paid Search?
You know artificial intelligence is a game changer for the advertising industry when the acronym “AI” is actually dubbed “Marketing Word of the Year,” as ...
09-12-2018
Adobe Advertising Cloud Search: Powered by Sensei
According to a recent report conducted by Forrester Consulting, 80% of retail marketing executives believe AI will revolutionize the marketing industry by 2020.
03-07-2018
Adobe Advertising Cloud Search Announces New Integrations with Microsoft Bing
Adobe Advertising Cloud is excited to announce new integrations with Microsoft Bing. Adobe Advertising Cloud Search, the company’s search advertising solution, now offers three new ...
11-15-2017
Optimizing Experiences Across Customers’ Journeys With Dynamic Creative Optimization (DCO)
While a recent Adobe Digital Insights survey revealed that 78 percent of Americans want personalized ad experiences, advertisers aren’t delivering. Only 28 percent of respondents ...
06-07-2017
Adobe Advertising Cloud named a leader in Forrester’s Omnichannel Demand-Side Platforms report
More and more often, we hear marketers who work with multiple advertising-technology vendors, complaining about how difficult it is for them to reconcile disparate platforms ...
05-30-2017
Performance Without Compromise: Display Advertising With Adobe Advertising Cloud
“Have you ever clicked your mouse right here? You will.” ~ AT&T, 1994
04-27-2017
Why Do Audience Match Rates Matter?
Why do match rates matter? Because audiences matter. Whether your business does offline direct marketing or online programmatic advertising, the ability to reach the right ...
04-17-2017